Political Candidates Use Radio! 888-449-2526

Political Advertising on Radio is Effective!

Looking for a powerful way to reach out to voters? Radio has been a popular medium for political advertising for decades, and it continues to be a commanding platform with its expansive reach and low cost compared to TV and print media. We are here to help you with script writing, voice over talent, ad production, and more ! Call 888-449-2526 to get ad rates and details.

One of the primary benefits of political advertising on radio is its ability to target specific demographics. By choosing the right station and time slot, political candidates and campaigns can reach their specific audience with focused messaging. For example, if a candidate wants to target older voters, their ads can air during daytime programming when many retirees are listening to the radio.

Radio is “up close and personal.” Another advantage of radio advertising is its ability to create a personal and even an emotional connection with listeners. Radio hosts are often considered to be trusted voices by their audiences, and political advertising with host endorsements can be extremely influential. This is especially true in smaller communities where radio personalities have a strong local following.

Radio ads typically run for 30 seconds or less, but 60 second spots are available and are, obviously, more informative. 30 second spots are generally about 70 words, and 60 second spots are twice that. Candidates and campaigns need to be concise and strategic with their messaging to really make an impact.

We can help you with script writing and editing to say what you want to say and still get your main points across and make an emotional connection! It is imperative to make an emotional connection with your audience. We recommend 60 second ads to be more informative and to make that important connection. Call us for assistance! Call 888-449-2526!

Although political advertising on the radio is not as visually engaging as other forms of media, (which may make it less effective at capturing the attention of younger audiences) radio is still powerful and a better investment compared to TV. This is especially true with political advertising as new candidates must operate within a disciplined budget.

In 2023, Nielsen dropped the blockbuster news that AM/FM radio’s total audience overtook television for the first time in history. Days short of the first anniversary of that study, Nielsen now reveals that three percent advantage has soared as TV gets left behind.

Radio now boasts a 12% larger average audience than TV among 18-49-year-olds. This growth reflects radio’s expanding influence, reaching 40% more individuals in this age group than TV. Daily engagement with both TV and radio is nearly identical, averaging just over an hour, as shown by the Cumulus Media/Westwood One Audio Active Group blog.

AM/FM radio presents a more balanced demographic distribution, with 40% aged 18-49. Despite common misconceptions, AM/FM radio listening extends beyond typical “drive times,” with 59% occurring outside these periods. Midday hours attract the most listeners, debunking the myth that drive times dominate radio engagement. Weekend listening also proves more substantial than many advertisers assume, equaling the reach of morning and afternoon drives.

To make the most of radio advertising, it’s important to have a message that is engaging, informative, memorable, and makes an emotional connection. We can help you create a compelling radio ad! Keep in mind that radio ads are usually brief, so you must be concise and focused.

We can always help you get the specific radio advertising rates for the station(s) in your area, as well as nationally. Also, depending on your ad campaign, you can save money by asking about remnant rates.

Political advertising on the radio continues to be an important part of election campaigns, particularly in local and regional elections. Although radio may have its limitations, radio advertising can be an vital tool for reaching specific demographics and building personal connections with voters. Call 888-449-2526!