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Learn How to Advertise on Google or YouTube Effectively!
Our amazing digital marketing team has a combined experience equal to decades of hands on daily successes running managed ad-word, display and pre-roll ad campaigns on Google or YouTube ads.
We can help you decide which platform will work best for your message, regardless the business vertical, the issue or event.
Google and YouTube campaigns work well for small businesses and giant corporations, local, national, international? It doesn’t matter!
With a managed advertising and marketing campaign on either platform, we can scale it to meet your needs and fit your budget. For a free evaluation and media plan to run ads on Google or YouTube. Call 888-449-2526 today!
Benefits of online advertising and Google Ads
Online advertising allows you to show your ads to the people who are likely to be interested in your products and services, while filtering out folks who aren’t. And you can track whether those people clicked your ads. Online advertising also gives you the opportunity to reach potential customers as they use multiple devices — desktops, laptops, tablets, and smartphones.
Benefits of Google Ads
Google Ads allows you to take advantage of the benefits of online advertising: show your ads to the right people, in the right place, and at the right time. Google Ads offers several benefits, but here are the key ones:
1. Target your ads
Targeting gives you the ability to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them relevant ads.
2. Control your costs
Google Ads gives you control over how you spend your money. There’s no minimum. And you can choose how much you spend per month, per day, and per ad. You’ll only pay when someone clicks your ad.
3. Measure your success
With Google Ads, if someone clicked your ad, you’ll know. If they clicked your ad and then did something valuable to your business — purchased your product, downloaded your app, or phoned in an order — you can track that, too.
By seeing which ads get clicks and which ones don’t, you’ll also quickly see where to invest in your campaign. That, in turn, can boost the return on your investment.
4. Manage your campaigns
Google Ads also offers you tools to easily manage and monitor accounts.
If you manage multiple Google Ads accounts, a My Client Center (MCC) manager account is a powerful tool that could save you time. It lets you easily view and manage all of your Google Ads accounts from a single location.
Benefits of Advertising on YouTube
1. YouTube Display Advertisements Are More Engaging
Video advertisements are a great way to make your content memorable and more engaging for viewers. In a world where people are bombarded with ads at every turn, you want your content to stand out and really grab the viewer’s attention — what better way to do this than a YouTube video advertisement?
2. YouTube Has a Massive & Unique Reach
The size and reach of YouTube is unprecedented. YouTube has 2 billion users that view almost 5 billion videos every day — that’s right. 5 billion videos in one day. If that sounds huge — it’s because it is.
3. Video Ad Targeting on YouTube Is Extremely Effective
You can use video ad targeting on other platforms, but it’s especially effective on YouTube. You can choose to go with contextual targeting which targets content that relates to your own content.
4. Advertising on YouTube Is Easy to Track & Measure
Another one of the advantages of advertising on YouTube is that your ads are easy to track and measure.
This is a great way to see if your advertisement is really working and helps you avoid wasting money on an ad that just isn’t hitting the spot. Being able to see metrics and analytics on your ads helps you tweak and adjust things to improve the effectiveness of the ad. You can also see details on viewers of your ad to see who you are actually reaching.
5. YouTube Advertisements Are Affordable
Many small businesses assume that advertising on YouTube is beyond their ability since it’s a big platform with a big reach, so it must come with a big price tag. But that’s actually not true at all.
In fact, a typical video ad on YouTube will cost you between 10 cents and 30 cents per view depending on things like targeting and video quality. YouTube doesn’t even charge you for viewers that skip your ad after the first five seconds.
6. YouTube Offers Several Different Ad Formats
Speaking of skipping, YouTube offers several different ad formats that you can use interchangeably based on your business and advertising goals.
7. YouTube Display Advertising Will Get the Desired Results
Finally, of all the benefits of YouTube advertising, the biggest is that it can help you achieve your desired results.
Before you put out your first ad, you need to think about what you are trying to achieve from this ad.
Are you trying to increase brand image? Promote brand awareness? Convert on a sale? Retarget people who recently viewed your ads or products?
In any case, you can create YouTube content that helps you achieve all of these goals with the overall goal of getting more revenue into your pockets.
Want to know more? Call us at 888-449-2526