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Advertise Your Day Spa on the Radio! 888-449-2526

Day Spa Gets Overflowing Business!

Your audience for your day spa will be women and men who are looking for a way to relax, revitalize and pamper themselves. It’s imperative to make your radio ad enticing and appealing to these people, your future clients.

To make the most of radio advertising, it’s important to have a message that is engaging, informative, memorable, and makes an emotional connection. We can help you create a compelling radio ad for your day spa business! Keep in mind that radio ads are usually brief, so you must be concise and focused.

Consider using music that evokes relaxation and calmness. This can get people’s attention, setting the mood for your prospective customers and making them interested in what’s to come.

Day Spa - woman in sauna

Emphasize the main benefits of visiting your day spa, your expert staff, your appealing facilities, the soothing and rejuvenating treatments. Be sure to point out the unique features of your spa that make it different from your competitors, like specially priced packages or exclusive treatments.

Remember, radio ads are short, 30 seconds or 60 seconds, so keep it brief and to the point. 30 second ads usually run approximately 70-75 words and 60 second spots are approximately twice that. Use “power words” and phrases that will draw in and appeal to your day spa audience. Words such as, “escape,” “unwind,” “indulge yourself,” “refresh,” “invigorate” and “energize.” We can assist you with script writing. Call us at 888-449-2526!

Mention any special promotions or discounts you may be offering. Radio listeners are always interested in a good deal, and this can be a great way to attract them to your day spa.

Day Spa - towels and oils

End your ad with a clear “call to action,” encouraging listeners to call and book an appointment at your day spa. Be sure to give the necessary details such as your location, business hours, and your phone number.

It’s crucial to create an ad that stands out and really grabs people’s attention. Use emotional appeal to connect with your audience and make them remember the name of your spa. An effective radio ad can be a powerful way to reach new customers and increase your traffic.

We can always help you get the specific radio advertising rates for the station(s) in your area, as well as nationally. Also, depending on your ad campaign, you can save money by asking about remnant rates.

Radio continues to be remarkably popular because it is so widely available – like, everywhere. It is a free technology that allows listeners to hear their favorite music stations or shows without paying a dime, and it doesn’t require any special equipment. Even with the increasing popularity of streaming radio services and podcasts, radio is still one of the most widely-used mediums around the world.

Radio produces results like no other media. More than TV, more than social media, more than all other advertising mediums. “Radio listeners are also really loyal—they tend to be the same people who will support local businesses in person, too.”

In 2023, Nielsen dropped the blockbuster news that AM/FM radio’s total audience overtook television for the first time in history. Days short of the first anniversary of that study, Nielsen now reveals that three percent advantage has soared as TV gets left behind.

AM/FM radio presents a more balanced demographic distribution, with 40% aged 18-49. Despite common misconceptions, AM/FM radio listening extends beyond typical “drive times,” with 59% occurring outside these periods. Midday hours attract the most listeners, debunking the myth that drive times dominate radio engagement. Weekend listening also proves more substantial than many advertisers assume, equaling the reach of morning and afternoon drives.

We are here to help you with media planning, script writing, voice over talent and ad production. Call us today at 888-449-2526!