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Advertise on The Balance with Eric Bolling!

Eric Bolling The Balance is currently watched by a total number of 329,000 people as of January, 2024. The Balance premiered in July of 2021 and airs every weekday from 4 to 5 p.m. ET.

“Eric Bolling’s show, The Balance, helps make sense of the day’s biggest headlines from DC, Wall Street, and the world…and how those headlines affect the people on Main Street.”

Eric Bolling is a commentator, interviewer, reporter, author, former commodities trader, financial analyst, entrepreneur, and above all, a patriot.

Eric Bolling’s show, The Balance, is the fastest growing show on Newsmax with the highest ratings per available households. Call for ad rates and media kits! 888-449-2526!

Eric Bolling is outspoken. He is the author of two NYT Best Sellers, Wake Up America and The Swamp, which expose the perilous move away from America’s core values of freedom, family, and individual opportunity.

Eric Bolling has occupied numerous roles as a commentator on financial issues for television, most notably for Fox News. He hosted Fox Business Channel’s Cashin’ In and Fox News Channel’s The Five before leaving that show to co-host Fox News Specialists in May 2017.

About 90% of adults in the U.S. watch television, and while the average person views 25 hours per week, those in the 35 to 49 age demographic watch about 29 hours per week, and Baby Boomers, who have the most discretionary expenses, watch almost 50 hours of TV each week!  Call today to get your media kit and advertising rates! Call 888-449-2526!

Get your business or products in front of thousands and possibly millions of viewers! Ask about how easy it is to get TV advertising!

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As of May 2, 2023, Newsmax posted a +77% gain in total primetime viewers (177,000 in April vs. 113,000 in March), with those gains driven by Carlson’s departure from Fox News.

Newsmax, America’s fastest-growing cable news channel in more than 70 million homes, gives you the latest breaking news from Washington, New York, Hollywood and from capitals around the world – with top-rated shows featuring Rob Schmitt, Greg Kelly, Greta Van Susteren, Eric Bolling, Chris Salcedo, Benny Johnson and more.

Launched digitally two decades ago, Newsmax moved into OTT—providing content over the internet without requiring viewers to have a pay TV subscription—and most recently on cable, where the network reaches more than 50 million homes. “We were told that nobody would take us,” CEO Chris Ruddy said. “But we got on every major cable system…we got Comcast, we got DirecTV, we got Cox, we got Charter—everybody.”

Ruddy says Newsmax’s ratings performance—and its viewership across OTT and other platforms—proves that while many see the network as indistinguishable from One America News, viewers know better. “We get attacked as extremists…(but) I think the public, at the end of the day, they’re making decisions” and turning to Newsmax. “I think if we had the full (cable) penetration like CNN or Fox, people would be saying ‘wow, Newsmax is going to probably overtake CNN pretty soon.’”

For the week ending April 10, 2022, Newsmax delivered an average prime time audience of 179,000 viewers, outperforming networks like CNBC (176,000 viewers) and The Weather Channel (171,000 viewers). By comparison, Fox News Channel delivered an average audience for the week of 2.362 million viewers, followed by MSNBC with an average audience of 1.005 million viewers and CNN with 692,000.

“Our Nielsen numbers have been excellent for a new emerging cable channel,” Ruddy told me. “We’re entrenched as the fourth largest cable news channel for the past year, and if you take CNBC and Fox Business in prime time, typically we’re matching or beating their combined number in terms of total viewership per minute, which is pretty impressive considering we’re only in about 54 million cable homes, and they’re in over 70 million each.”

But Ruddy argues that the Nielsen ratings don’t tell the whole story. “We actually think our audience is close to parity with CNN, because we add the OTT households, where we’re streaming free. We believe that in any daypart it increases our audience by 50 to 100%. But Nielsen doesn’t read it yet…but overall it’s been great, the company’s profitable in every division and everything it does. We’re excited about the future.”

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