Advertise Your Toy Store on the Radio! 888-449-2526

Toy Store Brings In the Customers with Radio!

Advertising your toy store on the radio can be a powerful way to reach new customers and promote your variety of products and collectibles. Radio advertising can reach a huge audience and has been proven effective time after time in targeting people who are driving or commuting to and from work. To make the most of radio advertising, it’s important to have a message that is engaging, informative, memorable, and makes an emotional connection. We can help you create a compelling radio ad for your very special toy store! 888-449-2526.

Here are some basic suggestions:

Start by identifying your “target audience.” It’s really everybody, because parents, grandparents, aunts and uncles, siblings, and many others want to know where they can find the perfect toy and other special gifts. Also, if you are selling collectibles and/or limited editions, you want your audience to know what makes your toy store stand out. So your target audience is wider than you many have thought! Now you can write your advertising message to feature some of the specialty items you have and a few one-of-a kind-items, too.

If you are well known, a 30-second spot can do the trick. a 30-second spot is about 70-75 words. But if you are new to the area, you should seriously consider doing 60-second spots. 60-second spots use twice as many words and you can pitch your business name, address, phone number and list of services within that time frame.

Will you use a voice-over to deliver your message? If you, the owner, have a great voice, you can voice your own ad. Otherwise, we recommend a professional voice over talent. We can help with our voice over talent team. Think about what will be most effective in capturing the attention of your target audience and getting them interested in your products. Need help script writing? We can help with that, too! 888-449-2526.

Our media planners can help you to maximize the impact of your radio ad by educating you regarding the best times of the day when your target audience is likely to be listening. You may want to air your ad during the morning or afternoon drive time for those commuting to and from work. Airing your ad during midday or early evening hours can also be a good choice for people on their lunch breaks or at home.
It will help you to know the effectiveness of your ad or ads by tracking the results of your radio advertising campaign. Use tracking codes to record the response rate and adjust your advertising strategy appropriately.

Radio ad campaigns may include a few different ads to provide more information and/or for variety for your listeners. Repetition is important to make your toy store name and location memorable.

Radio continues to be remarkably popular because it is so widely available – like, everywhere. It is a free technology that allows listeners to hear their favorite music stations or shows without paying a dime, and it doesn’t require any special equipment. Even with the increasing popularity of streaming radio services and podcasts, radio is still one of the most widely-used mediums around the world.

Radio produces results like no other media. More than TV, more than social media, more than all other advertising mediums. “Radio listeners are also really loyal—they tend to be the same people who will support local businesses in person, too. This means if you advertise on the radio, you’ll not only get lots of calls now but may also see an increase in foot traffic later as well.” nationalpublicmedia.com

With careful planning and execution, advertising your toy store on the radio can be a powerful tool for reaching new customers and increasing your business.

We can always help you get the specific radio advertising rates for the station(s) in your area, as well as nationally. Also, depending on your ad campaign, you can save money by asking about remnant rates.

We’re here to help you step by step, with media planning, script writing, voice over talent and ad production. Call us at 888-449-2526.