How to Advertise on NewsMax – Rob Carson | 888-449-2526
Advertise on Rob Carson’s What in the World?
What in the World? has been featured on Newsmax since 2021. Rob Carson’s unique program, What in the World? is currently the 16th most popular show on Newsmax watched by 21,000 people as of September 27, 2022.
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Rob’s show, What in the World?, runs on Newsmax TV, Saturdays 5:00pm ET, and Sundays 2:00pm ET. Rob also is a seasoned video and audio podcaster who talks politics, pop culture, comedy, and, you’ll never guess… food! He also has considerable experience as a cooking/lifestyle video host and amateur chef.
Rob Carson dissects politics, cultural phenomena and absurdity confronting us every day in America with humor and satire.
“Carson’s ‘What in the World?’ show is a 30 minute snapshot of the absurdity and occasional insanity of life in this age both in and outside of Washington.”
Rob is a nationally syndicated comedy writer whose political satire was a staple on the Rush Limbaugh Program for over two decades, through five presidential administrations.
“Rob Carson combines powerful and thoughtful political commentary with video clips in a hilarious and relentless stream of consciousness that will make you laugh out loud. What in the World is witty and hilarious”
What in the World? takes on both late night and Comedy Central which are populated by liberal dogma.
According to estimates, there are 122.4 million TV homes in the United States for the 2021-2022 TV season. These days, TVs can be found in just about every room of the house. 31% of American households own four sets or more. Get a piece of the action! Advertise on Newsmax TV. Call for ad rates and media kits now. 888-449-2526.
As of May 2, 2023, Newsmax posted a +77% gain in total primetime viewers (177,000 in April vs. 113,000 in March), with those gains driven by Carlson’s departure from Fox News.
Newsmax, America’s fastest-growing cable news channel in more than 70 million homes, gives you the latest breaking news from Washington, New York, Hollywood and from capitals around the world – with top-rated shows featuring Rob Schmitt, Greg Kelly, Greta Van Susteren, Eric Bolling, Chris Salcedo, Benny Johnson, Rob Carson and many more.
Launched digitally two decades ago, Newsmax moved into OTT—providing content over the internet without requiring viewers to have a pay TV subscription—and most recently on cable, where the network reaches more than 50 million homes. “We were told that nobody would take us,” CEO Chris Ruddy said. “But we got on every major cable system…we got Comcast, we got DirecTV, we got Cox, we got Charter—everybody.”
Ruddy says Newsmax’s ratings performance—and its viewership across OTT and other platforms—proves that while many see the network as indistinguishable from One America News, viewers know better. “We get attacked as extremists…(but) I think the public, at the end of the day, they’re making decisions” and turning to Newsmax. “I think if we had the full (cable) penetration like CNN or Fox, people would be saying ‘wow, Newsmax is going to probably overtake CNN pretty soon.’”
For the week ending April 10, 2022, Newsmax delivered an average prime time audience of 179,000 viewers, outperforming networks like CNBC (176,000 viewers) and The Weather Channel (171,000 viewers). By comparison, Fox News Channel delivered an average audience for the week of 2.362 million viewers, followed by MSNBC with an average audience of 1.005 million viewers and CNN with 692,000.
“Our Nielsen numbers have been excellent for a new emerging cable channel,” Ruddy told me. “We’re entrenched as the fourth largest cable news channel for the past year, and if you take CNBC and Fox Business in prime time, typically we’re matching or beating their combined number in terms of total viewership per minute, which is pretty impressive considering we’re only in about 54 million cable homes, and they’re in over 70 million each.”
But Ruddy argues that the Nielsen ratings don’t tell the whole story. “We actually think our audience is close to parity with CNN, because we add the OTT households, where we’re streaming free. We believe that in any daypart it increases our audience by 50 to 100%. But Nielsen doesn’t read it yet…but overall it’s been great, the company’s profitable in every division and everything it does. We’re excited about the future.”
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