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Advertise Your Welding Business on Radio! 888-449-2526

Attract New Customers to Your Welding Business!

When it comes to promoting your welding business, selecting the right advertising medium is crucial. Although digital advertising is gaining popularity, radio advertising remains a powerful and efficient way to reach your potential customers. We are here to help you to get great radio ad rates, and even help you to produce an effective ad. Need help with writing a compelling script? Call us at 888-449-2526.

To make the most of radio advertising, it’s important to have a message that is engaging, informative, memorable, and makes an emotional connection. We can help you create a compelling radio ad! Keep in mind that radio ads are usually brief, so you must be concise and focused.

30 second ads spots are usually about 70 words, whereas 60 second spots are approximately 140-150 words. We can help you with script writing and editing to say what you want to say and still get your main points across and make an emotional connection.

Welding Business - Welder

Here are some benefits of advertising your welding business on the radio:

1. Radio advertising has a broad reach, allowing your business to target a large audience. Radio stations focus on specific demographics, making it easier for your business to reach your preferred customers.

2. Radio ads require a lower budget compared to television or print ads, and you can select from various advertising packages based on your budget.

Welding business-welder with protective helmet welding steel

3. Radio advertising is an excellent way to build “brand awareness.” With repeated exposure to your name and message, customers are more likely to recall and recognize your name when they need your welding services or products.

4. Radio stations often have a strong local presence, making it the ideal platform for small businesses to engage with their local audience. This can lead to increased foot traffic (or online traffic) and more sales for your business.

5. Radio ads increase credibility. Being featured on a reputable and trusted radio station can increase the credibility of your business. Listeners are more likely to trust a business advertised on a popular local station.

It is so important to know your audience. By understanding the demographic of the radio station, you can produce an ad that directly speaks to their interests and needs. Write a clear and concise message that highlights the benefits of your services, including what sets your business apart from the competition. We can help you with script writing for a compelling and effective ad or series of ads. 888-449-2526.

Offer a special promotion or discount to incentivize listeners to call you, or visit your business storefront or your website.

Make sure to include your contact information and your physical location in your ad, and include a “call-to-action” that encourages listeners to call you (or visit your website) for more information.

In 2023, Nielsen dropped the blockbuster news that AM/FM radio’s total audience overtook television for the first time in history. Days short of the first anniversary of that study, Nielsen now reveals that three percent advantage has soared as TV gets left behind.

AM/FM radio presents a more balanced demographic distribution, with 40% aged 18-49. Despite common misconceptions, AM/FM radio listening extends beyond typical “drive times,” with 59% occurring outside these periods. Midday hours attract the most listeners, debunking the myth that drive times dominate radio engagement. Weekend listening also proves more substantial than many advertisers assume, equaling the reach of morning and afternoon drives.

We can always help you get the specific radio advertising rates for the station(s) in your area, as well as nationally. Also, depending on your ad campaign, you can save money by asking about remnant rates.

Advertising on local radio stations can provide numerous benefits for your welding business, as mentioned above. For ad consulting, ad production, script writing, ad rates and media kits, call us at 888-449-2526.