Advertising Your Senior Care Facility on the Radio – 888-449-2526
How to Advertise Your Senior Care Facility!
Want to advertise your senior care facility on the radio? Here are a few important things to keep in mind. Radio is still a very powerful medium and can reach a broad audience, but it’s important to write your message to your desired demographic and you must make sure that you’re communicating the appealing benefits of your care facility.
Here are some suggestions to help you put together an effective radio ad to create emotional appeal:
1. Identify your target audience: Think about who you’re trying to reach. You probably want to target both seniors who are looking for a place to live, and also reach adult children who may be looking for a facility for their aging parents. Knowing what your target audience is will help you write a message that speaks directly to their needs and concerns.
2. Accent the benefits of your facility: What makes your senior care facility different from or better than the others in your area? It could be the personalized care you provide, the beautiful rooms and manicured grounds, or the variety of activities and amenities you offer. These things really matter to those looking for senior care so make sure you highlight these things in your ad. You want to give your prospective clients compelling reasons to choose your facility over all the others.
3. Be sure to keep it simple and clear: Radio ads are short, 30 seconds or 60 seconds, so you need to make every word count. Generally a 30 second radio spot is approximately 70 words, and a 60 second spot is 140 words. Keep your message simple and easy to understand, and make sure you emphasize your key selling points in a clear manner.
4. Use a “call-to-action”: Your radio ad should include a call-to-action that encourages listeners to take the next step, whether that’s visiting your website, calling a representative for more information, or scheduling a tour of the facility.
Advertising your senior care facility on the radio can be an terrific way to reach your specific audience and promote your facility. We can help! Our media experts can help you place your ads for effective results. Need help with script writing? Give us a call! 888-449-2526. By writing a focused message that highlights your outstanding benefits and includes a clear call-to-action, you can create a compelling radio ad that gets results. Ready to advertise? Give us a call!