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Advertising Your Senior Care Facility on the Radio – 888-449-2526

How to Advertise Your Senior Care Facility!

Want to advertise your senior care facility on the radio? Here are a few important things to keep in mind. Radio is still a very powerful medium and can reach a broad audience, but it’s important to write your message to your desired demographic and you must make sure that you’re communicating the appealing benefits of your senior care facility.

To make the most of radio advertising, it’s important to have a message that is engaging, informative, memorable, and makes an emotional connection. We can help you create a compelling radio ad for your senior care facility! Keep in mind that radio ads are usually brief, so you must be concise and focused.

30 second ads spots are usually about 70 words, whereas 60 second spots are approximately 140-150 words. We can help you with script writing and editing to say what you want to say and still get your main points across and make an emotional connection. 888-449-2526

Senior Care-Smiling woman

Here are some suggestions to help you put together an effective radio ad to create emotional appeal:

Identify your target audience: Think about who you’re trying to reach. You probably want to target both seniors who are looking for a place to live, and also reach adult children who may be looking for a facility for their aging parents. Knowing what your target audience is will help you write a message that speaks directly to their needs and concerns.

Accent the benefits of your facility: What makes your senior care facility different from or better than the others in your area? It could be the personalized care you provide, the beautiful rooms and manicured grounds, or the variety of activities and amenities you offer. These things really matter to those looking for senior care so make sure you highlight these things in your ad. You want to give your prospective clients compelling reasons to choose your facility over all the others.

Senior Care-Happy older couple

Be sure to keep it simple and clear: Radio ads are short, 30 seconds or 60 seconds, so you need to make every word count. Generally a 30 second radio spot is approximately 70 words, and a 60 second spot is 140 words. Keep your message simple and easy to understand, and make sure you emphasize your key selling points in a clear manner.

Use a “call-to-action”: Your radio ad should include a call-to-action that encourages listeners to take the next step, whether that’s visiting your website, calling a representative for more information, or scheduling a tour of the facility.

In 2023, Nielsen dropped the blockbuster news that AM/FM radio’s total audience overtook television for the first time in history. Days short of the first anniversary of that study, Nielsen now reveals that three percent advantage has soared as TV gets left behind.

AM/FM radio presents a more balanced demographic distribution, with 40% aged 18-49. Despite common misconceptions, AM/FM radio listening extends beyond typical “drive times,” with 59% occurring outside these periods. Midday hours attract the most listeners, debunking the myth that drive times dominate radio engagement.

We can always help you get the specific radio advertising rates for the station(s) in your area, as well as nationally. Also, depending on your ad campaign, you can save money by asking about remnant rates.

Advertising your senior care facility on the radio can be an terrific way to reach your specific audience and promote your facility. We can help! Our media experts can help you place your ads for effective results. Need help with script writing? Give us a call! 888-449-2526. By writing a focused message that highlights your outstanding benefits and includes a clear call-to-action, you can create a compelling radio ad that gets results. Ready to advertise? Give us a call! 888-449-2526