Advertise Your Roofing Business on Radio! 888-449-2526

Attract New Roofing Customers with Radio Advertising!

Radio advertising is still the best bang for your buck. Advertising your roofing business on the radio can be a fantastic way to reach potential customers and increase your potential customer’s awareness of who you are. Radio advertising allows you to reach a large audience, especially those who are on the go and who may not have time to read print or online ads. We are here to help you get the best ad rates, media kits and/or consult along the way. Need help script writing? Need you ad professionally produced? Call us at 888-449-2526!

To make the most of radio advertising, it’s important to have a message that is engaging, informative, memorable, and makes an emotional connection. We can help you create a compelling radio ad! Keep in mind that radio ads are usually brief, so you must be concise and focused.

30 second ads spots are usually about 70 words, whereas 60 second spots are approximately 140-150 words. We can help you with script writing and editing to say what you want to say and still get your main points across and make an emotional connection.

Here are some suggestions for advertising your roofing business on the radio:

Know who your target audience is. This will help you to produce a more effective radio ad. Think about the demographics of your preferred customer and what kind of message will reach them.

Write a compelling message, or let us help you with writing your ad script. You want your ad to be clear, succinct, and attention-grabbing. Use a question, a funny story or a bold statement to draw listeners in and emphasize the benefits of your roofing services. Focus on what sets your business apart from your competition.

Choosing the right radio station or stations is so important. Our media planners are excellent at this. They have years of experience. Different radio stations have different audiences, so it’s important to know which is the right one for your business. Tell our media planners what demographics you want to reach, and they will line you up with the appropriate station format, and the best time of day when your ad will be aired.

Repetition is vital! Radio ads need to be repeated to be effective. This means airing your ad (or ads) many times over a period of weeks or months. This helps to build brand recognition and increases your chances for potential customers to remember your business when they need roofing services.

Tracking your results is also important. Use unique phone numbers or website landing pages to track the number of leads that you ad(s) generate. This will help you determine the ROI of your advertising investment and make adjustments to your strategy as needed.

In 2023, Nielsen dropped the blockbuster news that AM/FM radio’s total audience overtook television for the first time in history. Days short of the first anniversary of that study, Nielsen now reveals that three percent advantage has soared as TV gets left behind.

AM/FM radio presents a more balanced demographic distribution, with 40% aged 18-49. Despite common misconceptions, AM/FM radio listening extends beyond typical “drive times,” with 59% occurring outside these periods. Midday hours attract the most listeners, debunking the myth that drive times dominate radio engagement. Weekend listening also proves more substantial than many advertisers assume, equaling the reach of morning and afternoon drives.

We can always help you get the specific radio advertising rates for the station(s) in your area, as well as nationally. Also, depending on your ad campaign, you can save money by asking about remnant rates.

Advertising your roofing business on the radio can be a tremendous way to reach potential customers and get your name out there. By following these suggestions, you can create a successful radio advertising campaign that drives results for your business. We are here to help you! Call us today at 888-449-2526!