Advertise Your Plumbing Business on Radio! 888-449-2526

Attract New Plumbing Customers with Radio!

Advertising your plumbing business on the radio can be a dynamic way to reach a large audience and promote the services of your business. We are here to help you with media planning, script writing and/or complete ad production. 888-449-2526.

To make the most of radio advertising, it’s important to have a message that is engaging, informative, memorable, and makes an emotional connection. We can help you create a compelling radio ad! Keep in mind that radio ads are usually brief, so you must be concise and focused.

30 second ads spots are usually about 70 words, whereas 60 second spots are approximately 140-150 words. We can help you with script writing and editing to say what you want to say and still get your main points across and make an emotional connection.

Here are some key points to consider when advertising your plumbing business on the radio:

Identify your specific target audience for your advertising campaign. When it comes to your plumbing business, your target audience could be homeowners, property managers, or business owners who need plumbing services. Understanding the needs and interests of your audience will help in producing a successful advertising message.

Create a memorable and attention-grabbing ad. A successful radio ad should be engaging and informative, and quickly communicate the benefits of your plumbing business’s services. This could include emphasizing your experience, your expertise, and your commitment to customer satisfaction.

Choosing the right radio station and time slots for the ad can make a big difference in its effectiveness. Obviously, the radio station(s) should cater to your target audience and have a large listening audience. The time slots chosen should be when the target audience is most likely to be listening. Our Media Planners can help you select the best station(s) and time slots! 888-449-2526.

Track the effectiveness of the advertising campaign. This could include tracking the number of calls or inquiries you receive after the ad airs, as well as measuring your return on investment (ROI) of your advertising dollars.

In 2023, Nielsen dropped the blockbuster news that AM/FM radio’s total audience overtook television for the first time in history. Days short of the first anniversary of that study, Nielsen now reveals that three percent advantage has soared as TV gets left behind.

Radio now boasts a 12% larger average audience than TV among 18-49-year-olds. This growth reflects radio’s expanding influence, reaching 40% more individuals in this age group than TV. Daily engagement with both TV and radio is nearly identical, averaging just over an hour, as shown by the Cumulus Media/Westwood One Audio Active Group blog.

AM/FM radio presents a more balanced demographic distribution, with 40% aged 18-49. Despite common misconceptions, AM/FM radio listening extends beyond typical “drive times,” with 59% occurring outside these periods. Midday hours attract the most listeners, debunking the myth that drive times dominate radio engagement. Weekend listening also proves more substantial than many advertisers assume, equaling the reach of morning and afternoon drives.

We can always help you get the specific radio advertising rates for the station(s) in your area, as well as nationally. Also, depending on your ad campaign, you can save money by asking about remnant rates.

Radio is still a great choice to advertise your plumbing business. Radio can be a valuable medium for reaching a large audience and promoting your business’s services. By identifying your target audience, creating a memorable ad, choosing the right radio station and time slots, and tracking the effectiveness of the campaign, your business will realize the impact of your radio advertising efforts. Need more info? Call us today! 888-449-2526.