Advertise Your Landscaping Business on Radio! – 888-449-2526

Advertising Your Landscaping Business is a Smart Investment!

Advertising your landscaping business on the radio can be a great way to reach potential customers who listen to their favorite stations throughout the day, whether at work or while driving. We are here to help you put together a successful ad campaign to get results for your business.

Advertising rates for TV and radio vary from city to city, and state to state. If you search on the Internet for rates to specific TV, radio or podcast shows, or other media forms, you will not find them. At best, you will find averages. We are an agency with access to ad rates and media kits for thousands of TV and radio stations across the USA.

Call us and we will get the information you need immediately, often within 24 hours or less. You will get a real person on the phone who will help you get the info you want. Or you can fill out the contact form and you will receive a reply within 2 business days or less. We have helped hundreds of businesses, including small businesses and entrepreneurs for many years and we are here to help you, too. 888-449-2526.

To make the most of radio advertising, it’s important to have a message that is engaging, informative, memorable, and makes an emotional connection. We can help you create a compelling radio ad for your landscaping business! Keep in mind that radio ads are usually brief, so you must be concise and focused.

30 second ads spots are usually about 70 words, whereas 60 second spots are approximately 140-150 words. We can help you with script writing and editing to say what you want to say and still get your main points across and make an emotional connection. Call us for details at 888-449-2526.

Here are a few suggestions for designing a successful radio ad campaign for your landscaping business:

1. Before you write your ad, or have it written for you, think about who your ideal customer is. Are you trying to reach homeowners who need regular lawn care services, or tree and shrub maintenance, or are you looking for commercial clients who need landscaping services for their businesses? Are you offering design services for new construction? Understanding your specific audience will help you write a message that gets their attention. We can help you write a powerful script!

2. What makes your landscaping business stand out from all the others? Whether it’s your years of experience, exceptional customer service, variety of designs, knowledge of trees and plants, or rocks, or lighting, make sure to emphasize your distinctive selling points in your ad.

3. Testimonials can be powerful. Including the real impressions of satisfied customers in your ad can help build trust with prospective clients, and proof that your services are excellent.

4. Don’t forget to include a “call to action” in your ad, such as directing listeners to your website or asking them to call to schedule a consultation. Encourage people to take the next step, to learn more, get their questions answered and become a customer.

In 2023, Nielsen dropped the blockbuster news that AM/FM radio’s total audience overtook television for the first time in history. Days short of the first anniversary of that study, Nielsen now reveals that three percent advantage has soared as TV gets left behind.

Radio now boasts a 12% larger average audience than TV among 18-49-year-olds. This growth reflects radio’s expanding influence, reaching 40% more individuals in this age group than TV. Daily engagement with both TV and radio is nearly identical, averaging just over an hour, as shown by the Cumulus Media/Westwood One Audio Active Group blog.

AM/FM radio presents a more balanced demographic distribution, with 40% aged 18-49. Despite common misconceptions, AM/FM radio listening extends beyond typical “drive times,” with 59% occurring outside these periods. Midday hours attract the most listeners, debunking the myth that drive times dominate radio engagement. Weekend listening also proves more substantial than many advertisers assume, equaling the reach of morning and afternoon drives.

We can always help you get the specific radio advertising rates for the station(s) in your area, as well as nationally. Also, depending on your ad campaign, you can save money by asking about remnant rates.

Advertising your landscaping business on the radio can be a powerful way to reach and win new customers and really develop your business. We are here to help you get the best deals for your advertising dollars. Call us today at 888-449-2526. By following these suggestions, you can create a memorable ad campaign that highlights the outstanding benefits of your services.