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Advertise Your Window Treatments on Radio! 888-449-2526

Advertising Your Window Treatments Biz Makes Sense!

Advertising your window treatments business on the radio can be a great way to reach potential customers who listen to their favorite stations throughout the day, whether at work or while driving.

To make the most of radio advertising, it’s important to have a message that is engaging, informative, memorable, and makes an emotional connection. We can help you create a compelling radio ad!

Keep in mind that radio ads are usually brief, so you must be concise and focused. 30 second ads spots are usually about 70 words, whereas 60 second spots are approximately 140-150 words. We can help you with script writing and editing to say what you want to say and still get your main points across and make an emotional connection.

We are here to help you put together a successful ad campaign to get results for your business. Call us for details at 888-449-2526.

Window Treatments-light-colored sheers and drapes on window

Here are a few suggestions for designing a successful radio ad campaign for your window treatments business:

Before you write your ad, or have it written for you, think about who your ideal customer is. For the most part, you will be trying to reach homeowners who need curtains, draperies, blinds, valences, or other such products. Perhaps you are looking for commercial clients who need draperies, blinds or shades for their businesses or rentals. Are you offering interior design services and/or installation? Understanding your specific audience will help you write a message that gets their attention. We can help you write a powerful script!

What makes your window treatments business stand out from all the others? Whether it’s your years of experience, exceptional customer service, variety of designs, knowledge of products, make sure to emphasize your distinctive selling points in your ad.

Window Treatments business-blinds on window

Testimonials can be powerful. Including the real impressions of satisfied customers in your ad can help build trust with prospective clients, and proof that your services are excellent.

Don’t forget to include a “call to action” in your ad, such as directing listeners to your website or asking them to call to schedule a consultation. Encourage people to take the next step, to learn more, get their questions answered and become a customer.

In 2023, Nielsen dropped the blockbuster news that AM/FM radio’s total audience overtook television for the first time in history. Days short of the first anniversary of that study, Nielsen now reveals that three percent advantage has soared as TV gets left behind.

Radio now boasts a 12% larger average audience than TV among 18-49-year-olds. This growth reflects radio’s expanding influence, reaching 40% more individuals in this age group than TV. Daily engagement with both TV and radio is nearly identical, averaging just over an hour, as shown by the Cumulus Media/Westwood One Audio Active Group blog.

AM/FM radio presents a more balanced demographic distribution, with 40% aged 18-49. Despite common misconceptions, AM/FM radio listening extends beyond typical “drive times,” with 59% occurring outside these periods. Midday hours attract the most listeners, debunking the myth that drive times dominate radio engagement. Weekend listening also proves more substantial than many advertisers assume, equaling the reach of morning and afternoon drives.

Radio produces results like no other media. More than TV, more than social media, more than all other advertising mediums. “Radio listeners are also really loyal—they tend to be the same people who will support local businesses in person, too.”

We can always help you get the specific radio advertising rates for the station(s) in your area, as well as nationally. Also, depending on your ad campaign, you can save money by asking about remnant rates.

Advertising your window treatments business on the radio can be a powerful way to reach and win new customers and really develop your business. We are here to help you get the best deals for your advertising dollars.

Call us today at 888-449-2526. By following these suggestions, you can create a memorable ad campaign that highlights the outstanding benefits of your services.