Advertise Your Tire Center on the Radio! 888-449-2526

Tire Center Draws Customers with Radio Ads!

Advertising your tire center on the radio can be a powerful way to reach new customers and promote your excellent services. Radio advertising can reach a local and regional audience and has been proven effective time after time to reach people who are driving or commuting to and from work.

Advertising rates for TV and radio vary from city to city, and state to state. If you search on the Internet for rates to specific TV, radio or podcast shows, or other media forms, you will not find them. At best, you will find averages. We are an agency with access to ad rates and media kits for thousands of TV and radio stations across the USA.

Call us and we will get the information you need immediately, often within 24 hours or less. You will get a real person on the phone who will help you get the info you want. Or you can fill out the contact form and you will receive a reply within 2 business days or less. We have helped hundreds of businesses, including small businesses and entrepreneurs for many years and we are here to help you, too. 888-449-2526.

In 2023, Nielsen dropped the blockbuster news that AM/FM radio’s total audience overtook television for the first time in history. Days short of the first anniversary of that study, Nielsen now reveals that three percent advantage has soared as TV gets left behind.

Radio now boasts a 12% larger average audience than TV among 18-49-year-olds. This growth reflects radio’s expanding influence, reaching 40% more individuals in this age group than TV. AM/FM radio presents a more balanced demographic distribution, with 40% aged 18-49.

Despite common misconceptions, AM/FM radio listening extends beyond typical “drive times,” with 59% occurring outside these periods. Midday hours attract the most listeners, debunking the myth that drive times dominate radio engagement. Weekend listening also proves more substantial than many advertisers assume, equaling the reach of morning and afternoon drives.

To make the most of radio advertising, it’s important to have a message that is engaging, informative, memorable, and makes an emotional connection. We can help you create a compelling radio ad! Keep in mind that radio ads are usually brief, so you must be concise and focused.

Here are some basic suggestions:

Everyone that has one car or more will sooner or later need tires! Your tire center “target market” is obvious!

If you have an established name already, a 30-second spot can do the trick. a 30-second spot is about 70-75 words. But if you are new to the area, or trying to boost your business, you should seriously consider doing 60-second spots. 60-second spots use twice as many words and you can pitch your business name, address, phone number and list of services within that time frame.

Will you use a voice-over to deliver your message? If you, the owner, have a great voice, you can voice your own ad. Otherwise, we recommend a professional voice over talent. We can help with our voice over talent team. Think about what will be most effective in capturing the attention of your audience and getting them interested in your services. Need help script writing? We can help with that, too! 888-449-2526.

It is important to focus on the benefits of your tire center. Highlight the name brands and selection of tires, your great prices, any other services you provide and the satisfaction of your past customers. If your tire center also fixes flats or rotates tires, pitch those services also.

Our media planners can help you to maximize the impact of your radio ad by educating you regarding the best times of the day when people are likely to be listening. They can help you determine if you should air your ad during the morning or afternoon drive time, or during midday or early evening hours.

It will help you to know the effectiveness of your ad (or ads) by tracking the results of your radio advertising campaign. Use tracking codes to record the response rate and adjust your advertising strategy appropriately.

We can always help you get the specific radio advertising rates for the station(s) in your area, as well as nationally. Also, depending on your ad campaign, you can save money by asking about remnant rates.

With careful planning and execution, advertising your tire center on the radio can be a powerful tool for reaching new customers and increasing your business. We’re here to help you step by step, with media planning, script writing, voice over talent and ad production. Call us at 888-449-2526.