Advertise Your Storage Facility on Radio! 888-449-2526

Storage Business Wins Customers with Radio Ads!

Advertising your storage facility on the radio can be a powerful way to reach new customers and promote your services. Radio advertising can reach a huge audience and has been proven effective time after time in targeting people who are driving or commuting to and from work. Storage facilities are big business, and even in not-so-large cities, they seem to be popping up all over.

To make the most of radio advertising, it’s important to have a message that grabs attention, is informative, memorable, and makes an emotional connection. We can help you create a compelling radio ad! 888-449-2526.

Here are some basic suggestions:

Clearly, storage businesses are for anybody and everybody. Homeowners, renters, people moving or downsizing, and even businesses.

If your storage facility is well known, a 30-second spot can do the trick. a 30-second spot is about 70-75 words. But if your business is new, or you are just trying to boost business, you should seriously consider doing 60-second spots. 60-second spots use twice as many words and you can pitch your business name, address, phone number and a list of services you offer, such as recreational vehicle parking and/or boat parking.

Will you use a voice-over to deliver your message? If you, the owner, have a great voice, you can voice your own ad. Otherwise, we recommend a professional voice over talent. We can help with our voice over talent team. Think about what will be most effective in capturing the attention of your target audience and getting them interested in your services. Need help script writing? We can help with that, too! 888-449-2526.

It is important to focus on the benefits of your storage facility services. Highlight the safety and security of your units, your competitive rates and the convenience of your location. Consider including a special offer or discount to encourage listeners to take action.

Our media planners can help you to maximize the impact of your radio ad by educating you regarding the best times of the day when people are listening. If you are targeting homeowners, you may want to air your ad during the morning or afternoon drive time. Otherwise, airing your ad during midday or early evening hours is a good choice for those listening at work or at home.

It will help you to know the effectiveness of your ad or ads by tracking the results of your radio advertising campaign. Use tracking codes to record the response rate and adjust your advertising strategy appropriately.

Radio continues to be remarkably popular because it is so widely available – like, everywhere. It is a free technology that allows listeners to hear their favorite music stations or shows without paying a dime, and it doesn’t require any special equipment. Even with the increasing popularity of streaming radio services and podcasts, radio is still one of the most widely-used mediums around the world.

Radio produces results like no other media. More than TV, more than social media, more than all other advertising mediums. “Radio listeners are also really loyal—they tend to be the same people who will support local businesses in person, too.” nationalpublicmedia.com

We can always help you get the specific radio advertising rates for the station(s) in your area, as well as nationally. Also, depending on your ad campaign, you can save money by asking about remnant rates.

With careful planning and implementation, advertising your storage facility on the radio can be a powerful tool for reaching new customers and increasing your business. We’re here to help you step by step, with media planning, script writing, voice over talent and ad production. Call us at 888-449-2526!