Advertise Your Restaurant on the Radio! 888-449-2526

Restaurant Packed Due to Radio Ads!

This headline could become your reality! Advertising your restaurant on the radio could exponentially grow your business, especially if you are new in town or under new management.

Advertising your cafe on the restaurant can be a powerful way to reach potential customers. We are here to help you get the best radio ad rates, help you with media planning, script writing, voice over talents and ad production. Call 888-449-2526 today!

To make the most of radio advertising, it’s important to have a message that is engaging, informative, memorable, and makes an emotional connection. We can help you create a compelling radio ad! Keep in mind that radio ads are usually brief, so you must be concise and focused.

Here are some basic considerations for creating a successful radio ad campaign for your restaurant:

It’s important to know who your prospective clients are – your target market. Easy Everyone needs to come in and try your phenomenal cooking, gourmet dishes, culinary delights and specialty menu items.

Radio ads have a limited amount of time to grab the listener’s attention and communicate your message. Radio ads are typically 30-second spots and 60-second spots. 30-second spots are approximately 70-75 words and 60-second spots are twice that. Keep your message brief and to the point, focusing on the uniqueness and what truly special about your cafe.

Encourage listeners to take action by including a clear call to action in your ad. This could be a special offer, such as weekend specials, group rates, or all-you-can-eat fries or onion rings. Make it tantalizing. Think of something different than other local restaurants are doing. If your restaurant menu is online, or you offer take-out, consider specials for your website visitors or take-out customers.

Think about when your potential customers are most likely to be listening to the radio, such as during morning or after work driving times, or weekends. Also, consider which radio stations are most popular among your target audience. This is where our media planners come in. They know the best stations and time slots in your geographic area. Call us at 888-449-2526.

Consistency is so important when it comes to radio advertising. It may take several repetitions of your ad for listeners to really get the message and take action. Plan to run your ad regularly over a period of time to get the best results.

Everyone needs to know you have the best restaurant in the area, right? Your menu offerings are amazing and your prices can’t be beat! Your radio ad needs to present your restaurant as the best place in town to eat.

In 2023, Nielsen dropped the blockbuster news that AM/FM radio’s total audience overtook television for the first time in history. Days short of the first anniversary of that study, Nielsen now reveals that three percent advantage has soared as TV gets left behind.

Radio now boasts a 12% larger average audience than TV among 18-49-year-olds. This growth reflects radio’s expanding influence, reaching 40% more individuals in this age group than TV. Daily engagement with both TV and radio is nearly identical, averaging just over an hour, as shown by the Cumulus Media/Westwood One Audio Active Group blog.

AM/FM radio presents a more balanced demographic distribution, with 40% aged 18-49. Despite common misconceptions, AM/FM radio listening extends beyond typical “drive times,” with 59% occurring outside these periods. Midday hours attract the most listeners, debunking the myth that drive times dominate radio engagement. Weekend listening also proves more substantial than many advertisers assume, equaling the reach of morning and afternoon drives.

We can always help you get the specific radio advertising rates for the station(s) in your area, as well as nationally. Also, depending on your ad campaign, you can save money by asking about remnant rates.

We are here to help you get the best results with your radio ads. We can also help with media planning, script writing, voice over talents and ad production. Call 888-449-2526 today!