Advertise Your Real Estate Business on the Radio! 888-449-2526

Real Estate Buyers and Sellers Galore!

It’s true. Radio can be so effective that your name and your real estate business could really soar! Advertising your real estate business on the radio can be a powerful way to reach new buyers and sellers and promote your excellent services. Radio advertising can reach a huge local and regional audience and has been proven effective over and over again  in reaching people who are driving or commuting to and from work.

Radio now boasts a 12% larger average audience than TV among 18-49-year-olds. This growth reflects radio’s expanding influence, reaching 40% more individuals in this age group than TV. AM/FM radio presents a more balanced demographic distribution, with 40% aged 18-49.

Despite common misconceptions, AM/FM radio listening extends beyond typical “drive times,” with 59% occurring outside these periods. Midday hours attract the most listeners, debunking the myth that drive times dominate radio engagement. Weekend listening also proves more substantial than many advertisers assume, equaling the reach of morning and afternoon drives.

To make the most of radio advertising, it’s important to have a message that is engaging, informative, memorable, and makes an emotional connection. We can help you create a compelling radio ad! Keep in mind that radio ads are usually brief, so you must be concise and focused.

Here are some basic suggestions:

Start by identifying your target audience. Who are the people who need your real estate services? Obviously, homeowners, and buyers and sellers of all ages. When you have clearly identified your audience, you can write your advertising message to their specific needs.

If you have a well known name and office, a 30-second spot can do the trick. a 30-second spot is about 70-75 words. But if you are new to the area, or trying to boost your business, you should seriously consider doing 60-second spots. 60-second spots use twice as many words and you can pitch your business name, address, phone number and list of services within that time frame.

Will you use a voice-over to deliver your message? If you, the owner, have a great voice, you can voice your own ad. Otherwise, we recommend a professional voice over talent. We can help with our voice over talent team. Think about what will be most effective in capturing the attention of your target audience and getting them interested in your services. Need help script writing? We can help with that, too! 888-449-2526.

It is important to focus on the benefits of your real estate services. Highlight your ability to close deals quickly, your length of experience in the field, and the satisfaction of your past customers. If your real estate office also locates rental houses or apartments, pitch that service also.

Our media planners can help you to maximize the impact of your radio ad by educating you regarding the best times of the day when your target audience is likely to be listening. They can help you determine if you should air your ad during the morning or afternoon drive time, or during midday or early evening hours.

It will help you to know the effectiveness of your ad (or ads) by tracking the results of your radio advertising campaign. Use tracking codes to record the response rate and adjust your advertising strategy appropriately. 

We can always help you get the specific radio advertising rates for the station(s) in your area, as well as nationally. Also, depending on your ad campaign, you can save money by asking about remnant rates.

With careful planning and execution, advertising your real estate company on the radio can be a powerful tool for reaching new customers and growing your business. We’re here to help you step by step, with media planning, script writing, voice over talent and ad production. Call us at 888-449-2526.