Advertise Your Photography Studio on Radio! 888-449-2526
Local Photography Studio Booked Out for Months!
That is a headline that could become a reality for you and your photography studio. Advertising your photography studio on the radio can be a wonderful way to reach potential customers and grow your business. We are here to help you get the best radio ad rates. We can also help with media planning, script writing, voice over talents and ad production. Call 888-449-2526 today!
Here are some basic considerations for creating a successful radio ad campaign:
It’s important to know who your prospective clients are – your “target market” for your photography studio. Identify the demographics of your ideal customers, such as students, professionals, artists, musicians, or perhaps athletes. This information will help you write a script for radio that really resonates with your target audience.
Radio ads have a limited amount of time to grab the listener’s attention and communicate your message. Radio ads are typically 30-second spots and 60-second spots. 30-second spots are approximately 70-75 words and 60-second spots are twice that. Keep your message brief and to the point, focusing on the key benefits of your photography studio and services, such as on-location services, a variety of studio backdrops, and especially, package pricing. If you specialize in a particular kind of photography, mention that. Such as: Event photography (weddings, birthdays, etc.), Editorial photography, Advertising photography, Portrait photography, Fashion photography, Product photography, Restaurant and hospitality photography, and/or Corporate photography.
Encourage listeners to take action by including a clear call to action in your ad. This could be a special offer, a phone number to call, or a website to visit.
Think about when your target audience is most likely to be listening to the radio, such as during morning or evening commute times. Also, consider which radio stations are most popular among your target audience. This is where our media planners come in. They know the best stations and time slots in your geographic area. Call us at 888-449-2526.
Consistency is so important when it comes to radio advertising. It may take several repetitions of your ad for listeners to really get the message and take action. Plan to run your ad regularly over a period of time to get the best results.
Keep track of your ad’s performance such as website visits or phone inquiries. Use this information to adjust your campaign as needed to improve your results.
Radio can be a powerful way to promote your photography studio and get your name out there. We are here to help you get the best results with your radio ads. We can also help with media planning, script writing, voice over talents and ad production. Call 888-449-2526 today!