Advertise Your Furniture Store on Radio! 888-449-2526
Furniture Store Sales Increase with Radio Ads!
Advertising your furniture store on the radio can be a terrific way to reach new customers and promote your beautiful furniture. 888-449-2526.
Radio advertising can reach a local and regional audience and has been shown to be effective over and over to reach people who are driving or commuting to and from work.
Here are some basic suggestions:
What is your target audience? Homeowners, renters, businesses! Your target market is huge!
If you have an established name already, a 30-second spot can do the trick. a 30-second spot is about 70-75 words. But if you are new to the area, or trying to boost your business, you should seriously consider doing 60-second spots. 60-second spots use twice as many words and you can pitch your business name, address, phone number and selection of furniture items you have in stock.
Will you use a voice-over artist to deliver your message? If you, the owner, have a great voice, you can voice your own ad. Otherwise, we recommend a professional voice over talent. We can help with our voice over talent team. Think about what will be most effective in capturing the attention of your audience and getting them interested in your furniture. Need help script writing? We can help with that, too!
It is important to focus on the benefits of your furniture store. Highlight your name brand furniture items (living, dining and bedroom furniture), your great prices, any other home furnishings you provide, and perhaps include testimonies of your past satisfied customers. If your furniture store also delivers, or has a rent to own program, mention that, too.
Our media planners can help you to maximize the impact of your radio ad by educating you regarding the best times of the day when people are likely to be listening. They can help you determine if you should air your ad during the morning or afternoon drive time, or during midday or early evening hours.
It will help you to know the effectiveness of your ad (or ads) by tracking the results of your radio advertising campaign. Use tracking codes to record the response rate and adjust your advertising strategy appropriately.
With careful planning and execution, advertising your furniture store on the radio can be a powerful tool for reaching new customers and increasing your business.
We’re here to help you step by step, with media planning, script writing, voice over talent and ad production. Call us at 888-449-2526.