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Advertise Your Florist Business on Radio! 888-449-2526

Florist Blossoms with Radio Ads!

Advertising your florist business is a powerful way to reach potential customers who listen to the radio while driving or working, or those who listen at home. To make the most of radio advertising, it’s important to have a message that is engaging, informative, memorable, and makes an emotional connection. We can help you create a compelling radio ad! Call us at 888-449-2526 for information!

Florist Business-woman in florist shop holding bouquet

Here are some things to consider for creating an effective radio ad for your florist business.

Identify the most important aspects of your florist business that will appeal to your target audience. This may include things like special arrangements for weddings, celebration events and memorials, etc.

Having identified your key selling points, you’ll need to write a script that conveys these benefits in a clear and compelling way. Keep in mind that radio ads are usually brief, so you must be concise and focused. We can help you with script writing and editing to say what you want to say and still get your main points across and make an emotional connection.

If you are well known, usually a 30-second ad is effective, but if your business is relatively new, choosing to do a 60-second ad is recommended. If you need help writing your script, we are here to assist you. We also have professional voice over talents ready to voice your commercial!

To quickly get the listener’s attention, consider starting your ad with a detail that immediately grabs their attention. This might be a bold statement, a client testimonial, or a question. Then, you can move into your main message, emphasizing the benefits of your florist business and explaining why listeners should choose your shop over others.

Florist Business-assortment of flowers

Offer a special promotion or discount for listeners who mention the radio ad when they first visit your shop. Work with a media planner to choose a radio station (or stations) that reaches your target audience. Oftentimes, it is talk radio stations that have listeners already paying attention, in contrast to music formats which are usually thought of as background.

Florist Business-bouquet of roses and other flowers

Radio continues to be remarkably popular because it is so widely available – like, everywhere. It is a free technology that allows listeners to hear their favorite music stations or shows without paying a dime, and it doesn’t require any special equipment. Even with the increasing popularity of streaming radio services and podcasts, radio is still one of the most widely-used mediums around the world.

Radio produces results like no other media. More than TV, more than social media, more than all other advertising mediums. “Radio listeners are also really loyal—they tend to be the same people who will support local businesses in person, too. This means if you advertise on the radio, you’ll not only get lots of calls now but may also see an increase in foot traffic later as well.”

Advertising your florist business on the radio can be a great way to attract new customers and spread your name. By writing a compelling message, or working with someone to help you write an appealing message, and by getting pro help in selecting the right radio station(s), and by offering incentives for listeners to book a session, you can create an effective radio ad campaign that drives results.

Radio continues to be remarkably popular because it is so widely available – like, everywhere. Radio is still one of the most widely-used mediums around the world.

We can always help you get the specific radio advertising rates for the station(s) in your area, as well as nationally. Also, depending on your ad campaign, you can save money by asking about remnant rates.

We are here to help you with ad production, script writing, and voice over talents, as well as acquiring the best rates and media kits. Call us today! 888-449-2526.