Advertise Your Event Planning Service on Radio! 888-449-2526

Event Planning Service Grows with Radio Ads!

Advertising your event planning service on the radio can be a terrific way to reach new customers and promote your services. Radio advertising can reach a local and regional audience and has been shown to be effective over and over to reach people who are driving or commuting to and from work. Are you ready for more business? If so, these tips will be helpful to you in thinking through your radio ad. We are here to help you all the way. 888-449-2526.

Here are some basic suggestions:

What is your target audience? If your services include a broad variety of celebrations, your target market is huge! Think about it. It takes lots of administrative and practical skills to plan an event.

To make the most of radio advertising, it’s important to have a message that grabs attention, is informative, memorable, and makes an emotional connection. We can help you create a compelling radio ad!

If you have an established name already for your event planning business, a 30-second spot can do the trick. A 30-second spot is about 70-75 words. But if you are new to the area, or trying to boost your business, you should seriously consider doing 60-second spots. 60-second spots use twice as many words and you can pitch your business name, website, social media pages and your phone number.

Will you use a voice-over artist to deliver your message? If you, the owner, have a great voice, you can voice your own ad. Otherwise, we recommend a professional voice over talent. We can help with our voice over talent team. Think about what will be most effective in capturing the attention of your audience and getting them interested in your furniture. Need help script writing? We can help with that, too! 888-449-2526.

It is important to focus on the benefits of your event planning service. Highlight your great prices, your extensive experience, and perhaps include testimonies of your past satisfied customers. If your event planning service can provide caterers, photographers, musicians, etc., mention that, too.

Our media planners can help you to maximize the impact of your radio ad by educating you regarding the best times of the day when people are likely to be listening. They can help you determine if you should air your ad during the morning or afternoon drive time, or during midday or early evening hours.

It will help you to know the effectiveness of your ad (or ads) by tracking the results of your radio advertising campaign. Use tracking codes to record the response rate and adjust your advertising strategy appropriately.

Radio continues to be remarkably popular because it is so widely available – like, everywhere. It is a free technology that allows listeners to hear their favorite music stations or shows without paying a dime, and it doesn’t require any special equipment. Even with the increasing popularity of streaming radio services and podcasts, radio is still one of the most widely-used mediums around the world.

Radio produces results like no other media. More than TV, more than social media, more than all other advertising mediums. “Radio listeners are also really loyal—they tend to be the same people who will support local businesses in person, too.” nationalpublicmedia.com

We can always help you get the specific radio advertising rates for the station(s) in your area, as well as nationally. Also, depending on your ad campaign, you can save money by asking about remnant rates.

With careful planning and execution, advertising your event planning services on the radio can be a powerful tool for reaching new customers and increasing your business.

We’re here to help you step by step, with media planning, script writing, voice over talent and ad production. Call us at 888-449-2526.