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Advertise Your Bed and Breakfast on Radio! 888-449-2526

Bed and Breakfast Booked Solid All Year!

The above headline could become a reality for your bed and breakfast! Advertising your bed and breakfast on the radio requires a well-planned message to guarantee a big impact. To make the most of radio advertising, it’s important to have a message that immediately draws people in and gets their attention. It must be informative, memorable, and makes an emotional connection.

Keep in mind that radio ads are usually brief, so you must be concise and focused. 30 second ads spots are usually about 70 words, whereas 60 second spots are approximately 140-150 words. We can help you with script writing and editing to say what you want to say and still get your main points across and make the very important emotional connection. We can help you create a compelling radio ad! We are here to help you every step of the way. 888-449-2526.

Bed and Breakfast - outdoor sign

Here are some suggestions to advertise your bed and breakfast on the radio successfully:

Determine who your bed and breakfast caters to, such as business travelers, vacationers, or couples seeking a romantic getaway. Knowing this information will help you select the right radio stations and programs. Our Media Planners can help you define your audience and also know all of the stations in your area and their ad rates.

Develop a clear message that emphasizes the distinctive selling points of your bed and breakfast. Focus on what sets your bed and breakfast apart, such as the amenities (Jacuzzi tubs, views, nearby hiking trails and other local attractions, etc ), location (by the ocean, river, lake, secluded spot), personalized service, or specially priced packages. We can help you with script writing! 888-449-2526.

Radio advertising is most effective when you connect with listeners on an emotional level. Use music to evoke feelings of relaxation or excitement that cause your audience to listen carefully. Paint a mental picture of the experiences they can have and memories they can build by choosing your bed and breakfast.

Bed and Breakfast-breakfast tray with waffles, egg, coffee, fruit and burning candle

Every ad must have a call to action. Encourage listeners to visit your website for a virtual tour, or call your phone number to book a reservation. Mention special discounts, weekend packages, or limited-time offers to motivate immediate response.

Hire a professional voice over talent to record your radio ad. A skilled voice actor can deliver your message with clarity and emotion, strengthening the impact of your ad. We have voice over talent available – male and female, young and old so you can be certain that the voice you select reflects the mood and personality of your bed and breakfast.

Our Media Planners can help you determine the best times to reach your target audience, such as during morning or evening commutes or on weekends.

Bed and Breakfast - breakfast in bed

Track your radio advertising efforts by monitoring the response rates, website traffic, and reservations generated from your radio campaigns. Adjust your strategy and messaging, if necessary, based on the results you are getting.

Repeat your ads several times to build recognition of your business name. Consider running ad campaigns periodically to establish your name in the minds of potential guests.

These suggestions will help you understand some of the mechanics of radio advertising. Once you get the rates, be prepared to make an investment that will boost your bed and breakfast and bring in bookings for months to come.

Radio continues to be remarkably popular because it is so widely available – like, everywhere. It is a free technology that allows listeners to hear their favorite music stations or shows without paying a dime, and it doesn’t require any special equipment. Even with the increasing popularity of streaming radio services and podcasts, radio is still one of the most widely-used mediums around the world.

Radio produces results like no other media. More than TV, more than social media, more than all other advertising mediums. “Radio listeners are also really loyal—they tend to be the same people who will support local businesses in person, too.”

We can always help you get the specific radio advertising rates for the station(s) in your area, as well as nationally. Also, depending on your ad campaign, you can save money by asking about remnant rates.

Need help? Give us a call at 888-449-2526.