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Advertise on “Wise Guys” with John Tabacco!

Wise Guys with John Tabacco has been on Newsmax since July of 2021. Wise Guys with John Tabacco is watched by a total number of 35,000 people as of January, 2024.

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John Tabacco is the host of “Wise Guys” which is Newsmax’s newest weekend show. John Tabacco has been an expert television commentator and personality for nearly 20 years.

On Wise Guys, Tabacco uses his regular-guy style to appeal to the every-day, working-class American. Tabacco has been featured on every cable news network, and was a regular contributor to “Money Talks,” “Stuart Varney, Makin’ Money,” and “Bull and Bears.”

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A Wall Street financial technology inventor, innovator and entrepreneur for the past 25 years, Tabacco is recognized as one of the foremost experts on television when it comes to capital markets, trading and financial technology. He was the founder of Locatestock.com, which changed the model in Securities Finance Technology in US Capital Markets.

Tabacco has often been invited by the U.S. House of Representatives Financial Services Committee, the U.S. Senate Judiciary and Banking Committee, as well as the Securities Exchange Commission on matters of national security and capital markets vulnerabilities.

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As of May 2, 2023, Newsmax posted a +77% gain in total primetime viewers (177,000 in April vs. 113,000 in March), with those gains driven by Carlson’s departure from Fox News.

Newsmax, America’s fastest-growing cable news channel in more than 70 million homes, gives you the latest breaking news from Washington, New York, Hollywood and from capitals around the world – with top-rated shows featuring Rob Schmitt, Greg Kelly, Greta Van Susteren, Eric Bolling, Chris Salcedo, John Tabacco and more.

Launched digitally two decades ago, Newsmax moved into OTT—providing content over the internet without requiring viewers to have a pay TV subscription—and most recently on cable, where the network reaches more than 50 million homes. “We were told that nobody would take us,” CEO Chris Ruddy said. “But we got on every major cable system…we got Comcast, we got DirecTV, we got Cox, we got Charter—everybody.”

Ruddy says Newsmax’s ratings performance—and its viewership across OTT and other platforms—proves that while many see the network as indistinguishable from One America News, viewers know better. “We get attacked as extremists…(but) I think the public, at the end of the day, they’re making decisions” and turning to Newsmax. “I think if we had the full (cable) penetration like CNN or Fox, people would be saying ‘wow, Newsmax is going to probably overtake CNN pretty soon.’”

For the week ending April 10, 2022, Newsmax delivered an average prime time audience of 179,000 viewers, outperforming networks like CNBC (176,000 viewers) and The Weather Channel (171,000 viewers). By comparison, Fox News Channel delivered an average audience for the week of 2.362 million viewers, followed by MSNBC with an average audience of 1.005 million viewers and CNN with 692,000.

“Our Nielsen numbers have been excellent for a new emerging cable channel,” Ruddy told me. “We’re entrenched as the fourth largest cable news channel for the past year, and if you take CNBC and Fox Business in prime time, typically we’re matching or beating their combined number in terms of total viewership per minute, which is pretty impressive considering we’re only in about 54 million cable homes, and they’re in over 70 million each.”

But Ruddy argues that the Nielsen ratings don’t tell the whole story. “We actually think our audience is close to parity with CNN, because we add the OTT households, where we’re streaming free. We believe that in any daypart it increases our audience by 50 to 100%. But Nielsen doesn’t read it yet…but overall it’s been great, the company’s profitable in every division and everything it does. We’re excited about the future.”

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