Ho Hum Media / Media directory
Connected TV (CTV) Advertising
Connected TV (CTV) advertising places video ads on internet-connected TVs through streaming apps, smart-TV platforms and free ad-supported channels (FAST). Ho Hum Media plans CTV alongside radio, cable and digital. Call 888-449-2526 for a media plan.
Where viewers are
| Platform | Share of total TV viewing | As of | Source |
|---|---|---|---|
| All streaming | 48.6% | May 2026 | Nielsen The Gauge |
| YouTube | 13.8% (platform best) | May 2026 | Nielsen |
| Netflix | 8.0% | May 2026 | Nielsen |
| Amazon Prime Video | 4.5% (best to date) | May 2026 | Nielsen |
| Roku Channel | 3.1% (platform best) | May 2026 | Nielsen |
| Paramount streaming platforms | 2.3% | May 2026 | Nielsen |
| Tubi | 2.2% | March 2026 | Nielsen via TheWrap |
Nielsen says it is updating The Gauge's methodology (the DASH update), so future figures may shift. Nielsen's own release is the source for May 2026.
Market size (third-party forecasts)
- eMarketer forecasts, as cited by trade sites, put U.S. CTV ad spend at about $33.4 billion in 2025 and roughly $38 to $42 billion in 2026, depending on the version cited.
- eMarketer forecasts 131.4 million U.S. FAST users in 2026, cited by AI Digital.
Indicative pricing (non-audited market estimates)
General CTV CPMs of about $25 to $65, Roku $20 to $60, Hulu $25 to $35, YouTube on CTV $10 to $25 (Digital Applied). Use these only to set expectations. Actual rates depend on daypart, targeting and deal type.
Also available
Hulu and Disney+, Peacock, Paramount+, Max/HBO Max, Sling, Pluto TV (see Pluto TV). Ask for current rate cards.
Connected TV
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