Ho Hum Media / Media directory
Roku
Roku sells ads on its platform and on The Roku Channel, its free ad-supported service.
| Metric | Figure | As of | Source |
|---|---|---|---|
| Roku Channel share of TV viewing | 3.1% (platform best) | May 2026 | Nielsen |
| Roku Channel U.S. viewers | About 97 million | 2026 | AI Digital, citing eMarketer |
| Indicative CPM | $20 to $60 (non-audited) | 2026 | Digital Applied |
Audience figures are dated research snapshots supplied for planning, not guaranteed campaign reach or current rates. Confirm current data, availability and terms before booking. Research source links →
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Last updated: October 6, 2026