Ho Hum Media / Media directory
YouTube (CTV)
YouTube is the largest single platform on U.S. TV screens, and its ads can be bought as CTV video. Ho Hum Media can plan YouTube on the TV screen alongside search and display. See Google and YouTube Advertising.
| Metric | Figure | As of | Source |
|---|---|---|---|
| Share of total TV viewing | 13.8% (platform best); top distributor for a third straight month | May 2026 | Nielsen |
| Projected U.S. CTV ad sales | About $9.2 billion, close to 12% of the market | 2026 forecast | Adwave (third-party) |
| Indicative CPM | $10 to $25 (non-audited) | 2026 | Digital Applied |
Audience figures are dated research snapshots supplied for planning, not guaranteed campaign reach or current rates. Confirm current data, availability and terms before booking. Research source links →
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Last updated: October 6, 2026