Ho Hum Media / Media directory
Roblox
Roblox is a platform of user-made games that is increasingly older and more ad-friendly. Ho Hum Media can quote brand placements and in-experience ads.
| Metric | Figure | As of | Source |
|---|---|---|---|
| Average daily active users | 123 million, up 10% year over year (down from a 152 million peak in Q3 2025) | Q2 2026 | Roblox SEC filing |
| Hours engaged | 29 billion, up 5% | Q2 2026 | Roblox SEC filing |
| Users age 18 and up | About 27% of users (about one-third in the U.S.); 18+ daily users up 32% | Q2 2026 | Trade press |
| Revenue | $1.5 billion, up 36% | Q2 2026 | Roblox SEC filing |
The company's CEO attributed the decline in users from the peak mainly to seasonality.
Audience figures are dated research snapshots supplied for planning, not guaranteed campaign reach or current rates. Confirm current data, availability and terms before booking. Research source links →
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Last updated: October 6, 2026