Ho Hum Media / Media directory
Mobile Game Ad Networks (AppLovin, Unity, Google AdMob)
Most mobile game advertising is bought through three networks: AppLovin (MAX), Unity LevelPlay (formerly ironSource) and Google AdMob. Together, AppLovin and AdMob control about 65% of mobile game ad revenue (Sensor Tower, May 2026, via Levvvel).
| Metric | Figure | As of | Source |
|---|---|---|---|
| Mobile games carrying ads | 55.6% | May 2026 | Sensor Tower via Game World Observer |
| Rewarded video completion rate | About 76% | 2026 | Adjust via Embryo |
| Average cost per install | iOS $4.70; Android $3.40 | 2026 | Business of Apps/Mistplay |
These are third-party figures. Get network-specific rates from each network.
Audience figures are dated research snapshots supplied for planning, not guaranteed campaign reach or current rates. Confirm current data, availability and terms before booking. Research source links →
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Last updated: October 6, 2026