Ho Hum Media / Media directory
TikTok
TikTok is a short-video platform whose U.S. business moved to a U.S.-majority joint venture on January 22, 2026. Non-Chinese investors hold about 80% (Oracle, Silver Lake and MGX about 15% each), and ByteDance keeps under 20%. Ad accounts and Ads Manager kept operating through the change. Ho Hum Media can plan TikTok campaigns. Call 888-449-2526.
| Metric | Figure | As of | Source |
|---|---|---|---|
| U.S. users | More than 170 million (TikTok's figure) | 2026 | Skillademia, citing TikTok |
| U.S. adults who use TikTok | 37% | 2026 | Pew, via WARC |
| U.S. ad revenue forecast | $14.5 billion in 2026; $16.7 billion in 2027 (about 38% of global) | 2026 forecast | WARC Media |
New ad formats (March 2026 NewFronts): Logo Takeover (a co-branded placement when the app opens), Prime Time (up to three sequential ads to the same user within 15 minutes), TopReach (TopView and TopFeed in one buy) and Pulse enhancements (MediaPost).
Audience figures are dated research snapshots supplied for planning, not guaranteed campaign reach or current rates. Confirm current data, availability and terms before booking. Research source links →
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Last updated: October 6, 2026