Ho Hum Media / Media directory
Amazon Prime Video
Amazon Prime Video shows ads by default to Prime members, and Amazon sells them through Amazon Ads and its DSP. Live sports on Prime Video, including NBA games from the 2025 to 2026 season, add inventory.
| Metric | Figure | As of | Source |
|---|---|---|---|
| Share of total TV viewing | 4.5% (best to date) | May 2026 | Nielsen |
| U.S. ad-supported viewers | More than 115 million | 2024 (dated) | Coinis, citing Amazon |
Audience figures are dated research snapshots supplied for planning, not guaranteed campaign reach or current rates. Confirm current data, availability and terms before booking. Research source links →
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Last updated: October 6, 2026