Ho Hum Media / Media directory
MS NOW (formerly MSNBC)
MS NOW, the network formerly known as MSNBC, is cable news' second-most-watched network in total viewers. Ho Hum Media can quote national and remnant rates.
| Metric | Figure | As of | Source |
|---|---|---|---|
| Primetime viewers | 940,000 | Aug 2026 | The Desk/Nielsen |
| Top show, The Rachel Maddow Show | 2.17 million (231,000 adults 25-54) | Q2 2026 | Adweek |
| Week of Sept 14 primetime | 914,000, up 33% week over week | Sept 2026 | TV Insider/Adweek |
| Notable | Beat Fox News in primetime demo on Sept 17, 2026 | Sept 2026 | Adweek |
Audience figures are dated research snapshots supplied for planning, not guaranteed campaign reach or current rates. Confirm current data, availability and terms before booking. Research source links →
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Last updated: October 6, 2026