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Rob Schmitt Tonight has been broadcast on Newsmax TV since December of 2020. Rob Schmitt Tonight is currently the third most popular show on Newsmax and watched by a total number of 261,000 people as of September 27, 2022.
“Rob Schmitt Tonight locks in all the late-breaking stories that matter to you, and delivers the up-to-the-minute news you need to hear before turning in.”
Television advertising offers an average reach of 85% for adults across all age demographics. With that kind of influence, the advantages of television marketing cannot be ignored. Call for ad rates and media kits now. 888-449-2526.
Rob Schmitt served as a co-host on Fox & Friends First. He stopped appearing on the Fox network in August of 2020 and currently hosts the nightly program, Rob Schmitt Tonight on Newsmax TV.
“Rob Schmitt Tonight is not only a highly accurate news source but an opinion show that tries to give the viewer all sides either through Rob’s viewpoint or that of his stellar all-star guests. He never shies away from having liberals Democrats or Republicans on his show and always interjects his own voice of reason to what is being reported on, and NOT being reported on from all the other major news outlets. I always watched him on Fox and Friends First and was disappointed when he left but for him to have his own show now is why I turn to Newsmax for my news. Chris Ruddy (Newsmax CEO) made a very wise choice giving Rob a forum that most liberals and conservative can appreciate.”
Studies have shown that 60 percent of consumers are likely to make a purchase after viewing an advertisement on TV compared to only slightly over 40 percent for viewing ads online or over social media. Get the lowest ad rates and media kits today! Call 888-449-2526!
As of May 2, 2023, Newsmax posted a +77% gain in total primetime viewers (177,000 in April vs. 113,000 in March), with those gains driven by Carlson’s departure from Fox News.
Newsmax, America’s fastest-growing cable news channel in more than 70 million homes, gives you the latest breaking news from Washington, New York, Hollywood and from capitals around the world – with top-rated shows featuring Sean Spicer, Rob Schmitt, Greg Kelly, Greta Van Susteren, Eric Bolling, Chris Salcedo, Benny Johnson and more.
Launched digitally two decades ago, Newsmax moved into OTT—providing content over the internet without requiring viewers to have a pay TV subscription—and most recently on cable, where the network reaches more than 50 million homes. “We were told that nobody would take us,” CEO Chris Ruddy said. “But we got on every major cable system…we got Comcast, we got DirecTV, we got Cox, we got Charter—everybody.”
Ruddy says Newsmax’s ratings performance—and its viewership across OTT and other platforms—proves that while many see the network as indistinguishable from One America News, viewers know better. “We get attacked as extremists…(but) I think the public, at the end of the day, they’re making decisions” and turning to Newsmax. “I think if we had the full (cable) penetration like CNN or Fox, people would be saying ‘wow, Newsmax is going to probably overtake CNN pretty soon.’”
For the week ending April 10, 2022, Newsmax delivered an average prime time audience of 179,000 viewers, outperforming networks like CNBC (176,000 viewers) and The Weather Channel (171,000 viewers). By comparison, Fox News Channel delivered an average audience for the week of 2.362 million viewers, followed by MSNBC with an average audience of 1.005 million viewers and CNN with 692,000.
“Our Nielsen numbers have been excellent for a new emerging cable channel,” Ruddy told me. “We’re entrenched as the fourth largest cable news channel for the past year, and if you take CNBC and Fox Business in prime time, typically we’re matching or beating their combined number in terms of total viewership per minute, which is pretty impressive considering we’re only in about 54 million cable homes, and they’re in over 70 million each.”
But Ruddy argues that the Nielsen ratings don’t tell the whole story. “We actually think our audience is close to parity with CNN, because we add the OTT households, where we’re streaming free. We believe that in any daypart it increases our audience by 50 to 100%. But Nielsen doesn’t read it yet…but overall it’s been great, the company’s profitable in every division and everything it does. We’re excited about the future.”
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