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Advertise Your Veterinary Clinic on Radio! 888-449-2526

Veterinary Clinic Draws New Patients with Radio!

Advertising your veterinary clinic on the radio can be an excellent way to reach an extensive audience and educate them about the services you provide. Radio advertising can be targeted to specific demographics, making it a cost-effective way to reach new patients.

To make the most of radio advertising, it’s important to have a message that is engaging, informative, memorable, and makes an emotional connection. We can help you create a compelling radio ad! We specialize in script writing, voice over talent and ad production. Call for ad rates. Our Media Planners can help you choose the best station(s) and get you the best rates. 888-449-2526.

Veterinary Clinic-Doctor and assistant hold German Shepherd dog

When creating a radio ad for your clinic, it’s important to focus on the benefits of your veterinary clinic and how you can improve peoples’ pets lives. The ad might also include your qualified staff members and the pleasant atmosphere. Perhaps your veterinary clinic specializes in dietary advice, pet foods and supplements.

One idea is to share patient testimonials that highlight the positive results they’ve experienced with their pets at your clinic. For example, consider using a one-sentence testimonial from a patient about how their beloved dog was helped with a flea treatment and recovered its healthy coat. Many possibilities here.
Consider highlighting the expertise and qualifications of the veterinarian. This can help build trust and credibility with potential patients who may be unaware of your clinic.

Veterinary Clinic-doctors operating on cat

It’s important to include a call-to-action in the radio ad, such as inviting listeners to visit the clinic’s website or schedule an appointment. Providing a special offer, such as a free consultation or a free pet toy can also encourage listeners to take action.

When advertising your veterinary clinic on the radio, it’s important to make certain that your message is clear and brief. Radio ads are typically 30-second or 60-second spots. A 30-second spot is about 70-75 words, whereas a 60-second spot is double that. The ad should be easy to understand and avoid using complex medical terminology or technical jargon.

Veterinary Clinic-vet assistant holding small Lhasa Apso dog

Radio continues to be remarkably popular because it is so widely available – like, everywhere. It is a free technology that allows listeners to hear their favorite music stations or shows without paying a dime, and it doesn’t require any special equipment. Even with the increasing popularity of streaming radio services and podcasts, radio is still one of the most widely-used mediums around the world.

Radio produces results like no other media. More than TV, more than social media, more than all other advertising mediums. “Radio listeners are also really loyal—they tend to be the same people who will support local businesses in person, too.”

We can always help you get the specific radio advertising rates for the station(s) in your area, as well as nationally. Also, depending on your ad campaign, you can save money by asking about remnant rates.

Advertising your veterinary clinic on the radio can be a powerful way to educate and attract potential patients. By emphasizing the benefits of your services, and giving a call-to-action, a well-written radio ad can help increase awareness of your business and bring in new patients.

We are here to help you every step of the way. Need help writing your script? Need professional voice over talent? Give us a call today. 888-449-2526.