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Advertise Your Furniture Store on Radio! 888-449-2526

Furniture Store Sales Soar with Radio Ads!

Advertising your furniture store on the radio can be a terrific way to reach new customers and promote your beautiful furniture. Excellent radio ads have proven time and time again to generate traffic. Are you ready for the business?

Radio advertising can reach a local and regional audience and has been shown to be effective over and over to reach people who are driving or commuting to and from work. To make the most of radio advertising, it’s important to have a message that is memorable, informative, and makes an emotional connection. We can help you create a compelling radio ad! 888-449-2526.

Here are some basic suggestions:

Who is your target audience? Homeowners, renters, businesses! Your target market is almost endless!

If you have an established name already, a 30-second spot can do the trick. a 30-second spot is about 70-75 words. But if you are new to the area, or trying to boost your business, you should seriously consider doing 60-second spots. 60-second spots use twice as many words and you can pitch your business name, address, phone number and selection of furniture items you have in stock.

Furniture Store-natural wood bedroom set-headboard, foot board, wardrobe and nightstand

Will you use a voice-over artist to deliver your message? If you, the owner, have a great voice, you can voice your own ad. Otherwise, we recommend a professional voice over talent. We can help with our voice over talent team. Think about what will be most effective in capturing the attention of your audience and getting them interested in your furniture. Need help script writing? We can help with that, too! 888-449-2526

It is important to focus on the benefits of your furniture store. Highlight your name brand furniture items (living, dining and bedroom furniture), your great prices, any other home furnishings you provide, and perhaps include testimonies of your past satisfied customers. If your furniture store also delivers, or has a rent to own program, mention that, too.

Furniture Store-modern style dining set

Our media planners can help you to maximize the impact of your radio ad by educating you regarding the best times of the day when people are likely to be listening. They can help you determine if you should air your ad during the morning or afternoon drive time, or during midday or early evening hours.

It will help you to know the effectiveness of your ad (or ads) by tracking the results of your radio advertising campaign. Use tracking codes to record the response rate and adjust your advertising strategy appropriately.

Radio continues to be remarkably popular because it is so widely available – like, everywhere. It is a free technology that allows listeners to hear their favorite music stations or shows without paying a dime, and it doesn’t require any special equipment. Even with the increasing popularity of streaming radio services and podcasts, radio is still one of the most widely-used mediums around the world.

Radio produces results like no other media. More than TV, more than social media, more than all other advertising mediums. “Radio listeners are also really loyal—they tend to be the same people who will support local businesses in person, too. This means if you advertise on the radio, you’ll not only get lots of calls now but may also see an increase in foot traffic later as well.”

We can always help you get the specific radio advertising rates for the station(s) in your area, as well as nationally. Also, depending on your ad campaign, you can save money by asking about remnant rates.

With careful planning and execution, advertising your furniture store on the radio can be a powerful tool for reaching new customers and increasing your business.

We’re here to help you step by step, with media planning, script writing, voice over talent and ad production. Call us at 888-449-2526.