Ho Hum Media / Media & advertising
Advertising FAQ
Why use Ho Hum Media for ad rates?
Advertisers get a price lock for a set period and a fast answer from a real person, backed by more than 30 years in the business. Call 888-449-2526.
How many different ad rates are there?
Many. Each show, network or channel has several options, so the agency compares them to get the most exposure for your budget.
Is the cost of the commercial included in the ad rate?
Normally no. Radio stations often produce spots for free (a famous voice costs extra). TV commercials usually have a production cost, though some platforms produce them for free.
How long should I run a direct response ad?
If it works, keep it. If it gets no responses, the test window depends on the medium; some ads can be judged in under a week. Ask for the timeline for your industry.
How many ad campaigns should I run at once?
Only as many as your lead-intake system can handle. Confirm your phones, web forms and follow-up work before you scale.
Should I be in my own radio or TV ad?
Yes, if you are clear on camera or on air and your business depends on trust (home services, finance, medicine, law). People want to know who is coming to their door.
Can a remnant campaign save me money?
Yes, if you run it long enough to see results. See Remnant Advertising.
What are the two main types of commercials?
Direct response (aimed at immediate customers) and branding. Unless you have a branding budget, direct response is usually the better start.
Does my TV commercial need custom video?
If your product is custom, your location matters or buyers need to see you in person, yes. Many businesses can use existing footage, which lowers upfront cost.
What is the most important point for a commercial to make?
Capture attention with an emotional appeal, then give a clear call to action.
Can you advertise on a specific show like Sean Hannity, Glenn Beck or Joe Rogan?
Yes. See the host pages. Rates vary by market and station, so call for a rate card or media kit.
Can you advertise on ChatGPT, TikTok, Reddit, streaming TV or in video games?
Yes. See ChatGPT, TikTok, Reddit, Connected TV and Gaming. Several of these are self-serve, so ask us about planning, creative and combining them with radio and TV.
Let’s find your next advertising opportunity.
Tell us your market, budget and timing. A real person will help you compare the options.