Advertising Your Golf Instruction on Radio! 888-449-2526

Advertising Your Golf Instruction Studio on Radio…

…can be a great way to reach potential customers who listen to the radio while driving or working. To make the most of this advertising opportunity, it’s important to have a message that is engaging, informative, memorable, and makes an emotional connection. We can help you create a compelling radio ad for your golf instruction studio! Call us at 888-449-2526 for for information!

Here are some suggestions for creating an effective radio ad for your golf instruction business:

Identify the most important benefits of your instruction that will appeal to your target audience. This may include things like personalized one-on-one golf lessons, state-of-the-art technology, or a super convenient location.

Having identified your key selling points, you’ll need to write a script that conveys these benefits in a clear and compelling way. Keep in mind that radio ads are usually brief, so you must be concise and focused. 30 second ads spots are usually about 70 words, whereas 60 second spots are twice that. We can help you with script writing and editing to say what you want to say and still get your main points across and make an emotional connection.

To quickly get the listener’s attention, consider starting your ad with a detail that immediately stimulates their interest. This might be a funny story, a question, or a bold statement. Then, you can move into your main message, emphasizing the benefits of your golf instruction sessions and explaining why listeners should choose you over others. You could also offer a special promotion or discount for listeners who mention the radio ad when they book their first lesson.

Work with a media planner to choose a radio station (or stations) that reaches your target audience. If you’re seeking out avid golfers, for example, you may want to advertise on a sports talk radio station. If you’re targeting beginners, a more general-interest radio station may be more appropriate.

Advertising your golf instruction on the radio can be a great way to attract new customers and build your brand. By writing a compelling message, or working with someone to help you write an appealing message, and by getting pro help in selecting the right radio station(s), and by offering incentives for listeners to book a lesson, you can create an effective radio ad campaign that drives results.

In 2023, Nielsen dropped the blockbuster news that AM/FM radio’s total audience overtook television for the first time in history. Days short of the first anniversary of that study, Nielsen now reveals that three percent advantage has soared as TV gets left behind.

Radio now boasts a 12% larger average audience than TV among 18-49-year-olds. This growth reflects radio’s expanding influence, reaching 40% more individuals in this age group than TV. Daily engagement with both TV and radio is nearly identical, averaging just over an hour, as shown by the Cumulus Media/Westwood One Audio Active Group blog.

AM/FM radio presents a more balanced demographic distribution, with 40% aged 18-49. Despite common misconceptions, AM/FM radio listening extends beyond typical “drive times,” with 59% occurring outside these periods. Midday hours attract the most listeners, debunking the myth that drive times dominate radio engagement. Weekend listening also proves more substantial than many advertisers assume, equaling the reach of morning and afternoon drives.

We can always help you get the specific radio advertising rates for the station(s) in your area, as well as nationally. Also, depending on your ad campaign, you can save money by asking about remnant rates.

We are here to help you with ad production, script writing, as well as acquiring the best rates and media kits. Call us today! 888-449-2526.