Advertise Your Tire Center on the Radio! 888-449-2526
Tire Center Draws Customers with Radio Ads!
Advertising your tire center on the radio can be a powerful way to reach new customers and promote your excellent services. Radio advertising can reach a local and regional audience and has been proven effective time after time to reach people who are driving or commuting to and from work.
Here are some basic suggestions:
Everyone that has one car or more will sooner or later need tires! Your tire center “target market” is obvious!
If you have an established name already, a 30-second spot can do the trick. a 30-second spot is about 70-75 words. But if you are new to the area, or trying to boost your business, you should seriously consider doing 60-second spots. 60-second spots use twice as many words and you can pitch your business name, address, phone number and list of services within that time frame.
Will you use a voice-over to deliver your message? If you, the owner, have a great voice, you can voice your own ad. Otherwise, we recommend a professional voice over talent. We can help with our voice over talent team. Think about what will be most effective in capturing the attention of your audience and getting them interested in your services. Need help script writing? We can help with that, too! 888-449-2526.
It is important to focus on the benefits of your tire center. Highlight the name brands and selection of tires, your great prices, any other services you provide and the satisfaction of your past customers. If your tire center also fixes flats or rotates tires, pitch those services also.
Our media planners can help you to maximize the impact of your radio ad by educating you regarding the best times of the day when people are likely to be listening. They can help you determine if you should air your ad during the morning or afternoon drive time, or during midday or early evening hours.
It will help you to know the effectiveness of your ad (or ads) by tracking the results of your radio advertising campaign. Use tracking codes to record the response rate and adjust your advertising strategy appropriately.
With careful planning and execution, advertising your tire center on the radio can be a powerful tool for reaching new customers and increasing your business. We’re here to help you step by step, with media planning, script writing, voice over talent and ad production. Call us at 888-449-2526.