Advertise Your Ice Cream Shop on Radio! 888-449-2526

Ice Cream Shop Thrives with Radio Ads!

This headline could become your reality! Advertising your ice cream shop on the radio could really bring in the business, especially if you are new in town. Whether new or well established, radio ads work.

Advertising your ice cream shop on the radio can be a wonderful way to reach potential customers. We are here to help you get the best radio ad rates. We can also help with media planning, script writing, voice over talents and ad production. To make the most of radio advertising, it’s important to have a message that is engaging, informative, memorable, and makes an emotional connection. We can help you create a compelling radio ad! Call us at 888-449-2526 for information!

Here are some basic considerations for creating a successful radio ad campaign:

It’s important to know who your prospective clients are – your target market. This part is easy. You want anyone and everyone to come into your ice cream shop and try your specialty treats.

Radio ads have a limited amount of time to grab the listener’s attention and communicate your message. Radio ads are typically 30-second spots and 60-second spots. 30-second spots are approximately 70-75 words and 60-second spots are twice that. Keep your message brief and to the point, focusing on the uniqueness and the highlights of your ice cream shop.

Encourage listeners to take action by including a clear call to action in your ad. This could be a special offer, such as your super-duper milk shakes, or good ol’ fashioned ice cream floats or banana splits. Make it appealing. Think of something different than your competitors are doing. Perhaps have party prices, or ice cream eating contests with rewards.

Think about when your potential customers are most likely to be listening to the radio, such as during morning driving times, or when school is getting out. Also, consider which radio stations are most popular among your target audience. This is where our media planners come in. They know the best stations and time slots in your geographic area. Call us at 888-449-2526.

Consistency is so important when it comes to radio advertising. It may take several repetitions of your ad for listeners to really get the message and take action. Plan to run your ad regularly over a period of time to get the best results.

Keep track of your ad’s performance. Use this information to adjust your campaign as needed to improve your results.

We can always help you get the specific radio advertising rates for the station(s) in your area, as well as nationally. Also, depending on your ad campaign, you can save money by asking about remnant rates.

Radio continues to be remarkably popular because it is so widely available – like, everywhere. It is a free technology that allows listeners to hear their favorite music stations or shows without paying a dime, and it doesn’t require any special equipment. Even with the increasing popularity of streaming radio services and podcasts, radio is still one of the most widely-used mediums around the world.

Radio produces results like no other media. More than TV, more than social media, more than all other advertising mediums. “Radio listeners are also really loyal—they tend to be the same people who will support local businesses in person, too. This means if you advertise on the radio, you’ll not only get lots of calls now but may also see an increase in foot traffic later as well.” nationalpublicmedia.com

Everyone loves ice cream and you have the best ice cream shop in the area, right? Your selection and prices can’t be beat! Your radio ad needs to present your ice cream shop as the best place to go in town.

We are here to help you get the best results with your radio ads. We can also help with media planning, script writing, voice over talents and ad production. Call 888-449-2526 today!