Advertise Your Florist Business on Radio! 888-449-2526
Local Florist Blossoms with Radio Ads!
Advertising your florist business is a powerful way to reach potential customers who listen to the radio while driving or working. To make the most of radio advertising, it’s important to write a message that is engaging, informative, memorable, and makes an emotional connection. We can help you create a compelling radio ad! Call us at 888-449-2526 for information!
Here are some suggestions for creating an effective radio ad for your florist business.
Identify the most important benefits of your florist business that will appeal to your target audience. This may include things like special arrangements for weddings, celebration events and memorials, etc.
Having identified your key selling points, you’ll need to write a script that conveys these benefits in a clear and compelling way. Keep in mind that radio ads are usually brief, so you must be concise and focused. 30 second ads spots are usually about 70 words, whereas 60 second spots are twice that. We can help you with script writing and editing to say what you want to say and still get your main points across and make an emotional connection.
To quickly get the listener’s attention, consider starting your ad with a detail that immediately stimulates their interest. This might be a client testimonial, a question, or a bold statement. Then, you can move into your main message, emphasizing the benefits of your florist business and explaining why listeners should choose your shop over others.
Ads usually run 30 seconds or 60 seconds on the radio. A 30-second ad is approximately 70-75 words, and a 60-second ad is approximately 140-150 words. If you are well known, usually a 30-second ad is effective, but if your business is relatively new, choosing to do a 60-second ad is recommended. If you need help writing your script, we are here to assist you. 888-449-2526
You could also offer a special promotion or discount for listeners who mention the radio ad when they first visit your shop. Work with a media planner to choose a radio station (or stations) that reaches your target audience. Oftentimes, it is talk radio stations that have listeners already paying attention, in contrast to music formats which are usually thought of as background.
Advertising your florist business on the radio can be a great way to attract new customers and spread your name. By writing a compelling message, or working with someone to help you write an appealing message, and by getting pro help in selecting the right radio station(s), and by offering incentives for listeners to book a session, you can create an effective radio ad campaign that drives results.
We are here to help you with ad production, script writing, as well as acquiring the best rates and media kits. Call us today! 888-449-2526.