Advertise Your Employment Agency on Radio! 888-449-2526

Employment Agency a Favorite with Employers!

Advertising your employment agency on the radio can be a wonderful way to reach employers and potential employees and establish your name. Obviously, your target market is massive. Millions of people are looking for employment so aggressive advertising might be a great way to go for your business. We are here to help you get the best radio ad rates. We can also help with media planning, script writing, voice over talents and ad production. Call 888-449-2526 today!

To make the most of radio advertising, it’s important to have a message that is engaging, informative, memorable, and makes an emotional connection. We can help you create a compelling radio ad for your employment agency! Keep in mind that radio ads are usually brief, so you must be concise and focused.

Here are some basic considerations for creating a successful radio ad campaign for your employment agency:

Radio ads have a limited amount of time to grab the listener’s attention and communicate your message. Radio ads are typically 30-second spots and 60-second spots. 30-second spots are approximately 70-75 words and 60-second spots are twice that. Keep your message brief and to the point, focusing on the key benefits of your employment agency’s services, such as career opportunities, job variety, and excellent wage and benefit packages. 

Encourage listeners to take action by including a clear call to action in your ad. This would logically be a phone number to call, or a website to visit.

Think about when people are most likely to be listening to the radio, such as during morning or evening commute times. Also, consider which radio stations are most popular among your target audience. This is where our media planners come in. They know the best stations and time slots in your geographic area. Call us at 888-449-2526.

Consistency is so important when it comes to radio advertising. It may take several repetitions of your ad for listeners to really get the message and take action. Especially now, at the time of this writing, many people are seeking stable employment. Plan to run your ad regularly over a period of time to get the best results.

Keep track of your ad’s performance such as website visits or phone inquiries. Use this information to adjust your campaign as needed to improve your results.

In 2023, Nielsen dropped the blockbuster news that AM/FM radio’s total audience overtook television for the first time in history. Days short of the first anniversary of that study, Nielsen now reveals that three percent advantage has soared as TV gets left behind.

Radio now boasts a 12% larger average audience than TV among 18-49-year-olds. This growth reflects radio’s expanding influence, reaching 40% more individuals in this age group than TV. Daily engagement with both TV and radio is nearly identical, averaging just over an hour, as shown by the Cumulus Media/Westwood One Audio Active Group blog.

AM/FM radio presents a more balanced demographic distribution, with 40% aged 18-49. Despite common misconceptions, AM/FM radio listening extends beyond typical “drive times,” with 59% occurring outside these periods. Midday hours attract the most listeners, debunking the myth that drive times dominate radio engagement. Weekend listening also proves more substantial than many advertisers assume, equaling the reach of morning and afternoon drives.

Radio continues to be remarkably popular because it is so widely available – like, everywhere. It is a free technology that allows listeners to hear their favorite music stations or shows without paying a dime, and it doesn’t require any special equipment. Even with the increasing popularity of streaming radio services and podcasts, radio is still one of the most widely-used mediums around the world.

We can always help you get the specific radio advertising rates for the station(s) in your area, as well as nationally. Also, depending on your ad campaign, you can save money by asking about remnant rates.

We are here to help you get the best results with your radio ads. We can also help with media planning, script writing, voice over talents and ad production. Call 888-449-2526 today!