Advertise Your Countertop Business on Radio! 888-449-2526

Countertop Business Wins with Radio

Advertising your countertop business on the radio is a great way to reach potential customers who listen while driving or at work. To make the most of radio advertising, it’s important to have a message that is engaging, informative, memorable, and makes an emotional connection. We can help you create a compelling radio ad! Call us at 888-449-2526 for information!

Here are some suggestions for creating an effective radio ad for your countertop business business:

Identify the most important benefits of your countertop business that will appeal to your target audience. This may include things like your access to current styles of countertops for different parts of the home, types of stone such as granite, soapstone, marble, quartz, laminates, ceramic tiles, and other materials like stainless steel, concrete, butcher block and other woods. Any business that pays attention to their client’s tastes and has an excellent reputation can do very well, and there are more potential clients than you can imagine, and not just homes but businesses as well.

Having identified your key selling points, you’ll need to write a script that communicates these benefits in a clear and compelling way. Keep in mind that radio ads are usually brief, so you must be concise and focused. 30 second ads spots are usually about 70 words, whereas 60 second spots are approximately 140-150 words. We can help you with script writing and editing to say what you want to say and still get your main points across and make an emotional connection. If you prefer, we have professional voice over talents ready to voice your commercial!

To quickly get the listener’s attention, consider starting your ad with a detail that immediately stimulates their interest. Get their attention quickly. This might be a testimonial, a question, or a bold statement. Then, you can move into your main message, emphasizing the benefits of your countertop business and explaining why listeners should choose you over others.

You could also offer a special promotion or discount for listeners who mention the radio ad when they book their first project with you.

Work with our media planners to choose a radio station (or stations) that reaches your target audience. Oftentimes, it is the talk radio stations that have listeners already paying attention, in contrast to music formats which are usually thought of as background.

Radio continues to be remarkably popular because it is so widely available – like, everywhere. It is a free technology that allows listeners to hear their favorite music stations or shows without paying a dime, and it doesn’t require any special equipment. Even with the increasing popularity of streaming radio services and podcasts, radio is still one of the most widely-used mediums around the world.

Radio produces results like no other media. More than TV, more than social media, more than all other advertising mediums. “Radio listeners are also really loyal—they tend to be the same people who will support local businesses in person, too. This means if you advertise on the radio, you’ll not only get lots of calls now but may also see an increase in foot traffic later as well.” nationalpublicmedia.com

Advertising your countertop business on the radio can be an effective way to attract new customers and spread your name. By writing a compelling message, or working with someone to help you write an appealing message, and by getting pro help in selecting the right radio station(s), and by offering incentives for listeners to book a consultation, you can create an effective radio ad campaign that gets results.

We can always help you get the specific radio advertising rates for the station(s) in your area, as well as nationally. Also, depending on your ad campaign, you can save money by asking about remnant rates.

We are here to help you with ad production, script writing, as well as acquiring the best rates and media kits. Call us today! 888-449-2526.