Advertise Your Caregiver Business on the Radio! 888-449-2526

Caregiver Business Making An Impact with Radio!

Advertising your in-home caregiver services on the radio will certainly get your name out there!

Advertising is a necessary part of any small business, and choosing the right advertising medium can really make all the difference. Radio advertising still remains a powerful and cost-effective way to promote your caregiver business.

We are here to help you each step of the way. Our goal is always your success with advertising. Call us today at 888-449-2526.

To make the most of radio advertising, it’s important to have a message that is engaging, informative, memorable, and makes an emotional connection. We can help you create a compelling radio ad! Keep in mind that radio ads are usually brief, so you must be concise and focused.

30 second ads spots are usually about 70 words, whereas 60 second spots are approximately 140-150 words. We can help you with script writing and editing to say what you want to say and still get your main points across and make an emotional connection.

Following are some benefits of advertising your caregiver business on the radio:

Radio advertising has an extensive reach, allowing your caregiver business to target a sizable audience. Consider your “target market.” Families with elderly who need care, or situations where there are disabled young people or adults, or where learning disabilities are present. There are many people in this category who need qualified and compassionate care.

Radio advertising is an excellent way to get your name out there. With the repetition of your name and message, clients are much more likely to remember and recognize your caregiver business when they need your services.

Radio stations often have a strong local presence, making it a perfect platform for your caregiver business to capture the attention of their local audience. Being featured on a trusted and popular radio station increases the credibility of your business. More often than not, listeners trust a business that is advertised on a popular, local radio station.

In 2023, Nielsen dropped the blockbuster news that AM/FM radio’s total audience overtook television for the first time in history. Days short of the first anniversary of that study, Nielsen now reveals that three percent advantage has soared as TV gets left behind.

Radio now boasts a 12% larger average audience than TV among 18-49-year-olds. This growth reflects radio’s expanding influence, reaching 40% more individuals in this age group than TV. Daily engagement with both TV and radio is nearly identical, averaging just over an hour, as shown by the Cumulus Media/Westwood One Audio Active Group blog.

AM/FM radio presents a more balanced demographic distribution, with 40% aged 18-49. Despite common misconceptions, AM/FM radio listening extends beyond typical “drive times,” with 59% occurring outside these periods. Midday hours attract the most listeners, debunking the myth that drive times dominate radio engagement. Weekend listening also proves more substantial than many advertisers assume, equaling the reach of morning and afternoon drives.

Radio advertising is cost-effective, especially for small businesses. Unlike TV or even print advertising, radio ads require a lower budget, and businesses can choose from different ad packages based on their budget.

Radio produces results like no other media. More than TV, more than social media, more than all other advertising mediums. “Radio listeners are also really loyal—they tend to be the same people who will support local businesses in person, too.” nationalpublicmedia.com

We can always help you get the specific radio advertising rates for the station(s) in your area, as well as nationally. Also, depending on your ad campaign, you can save money by asking about remnant rates.

We are here to assist you with media planning, consultation, and script writing. We offer voice over talents and full ad production. Call us today at 888-449-2526.