Advertise Your Cafe on the Radio! 888-449-2526
Small Town Cafe Thrives with Radio Ads!
This headline could become your reality! Advertising your cafe on the radio could really bring in the business, especially if you are new in town.
Advertising your cafe on the radio can be a wonderful way to reach potential customers. We are here to help you get the best radio ad rates. We can also help with media planning, script writing, voice over talents and ad production. Call 888-449-2526 today!
Here are some basic considerations for creating a successful radio ad campaign:
It’s important to know who your prospective clients are – your target market. This part is easy. You want anyone and everyone to come into your cafe and try your homemade delights and specialty menu items.
Radio ads have a limited amount of time to grab the listener’s attention and communicate your message. Radio ads are typically 30-second spots and 60-second spots. 30-second spots are approximately 70-75 words and 60-second spots are twice that. Keep your message brief and to the point, focusing on the uniqueness and the highlights of your cafe.
Encourage listeners to take action by including a clear call to action in your ad. This could be a special offer, such as two-for-one, or all-you-can-eat fries or bottomless coffee. Make it appealing. Think of something different than your competitors are doing. If your cafe menu is online, or you offer take-out, consider specials for your website visitors or take-out customers.
Think about when your potential customers are most likely to be listening to the radio, such as during morning driving times, or when school is getting out. Also, consider which radio stations are most popular among your target audience. This is where our media planners come in. They know the best stations and time slots in your geographic area. Call us at 888-449-2526.
Consistency is so important when it comes to radio advertising. It may take several repetitions of your ad for listeners to really get the message and take action. Plan to run your ad regularly over a period of time to get the best results.
Keep track of your ad’s performance such as website visits or take-out orders. Use this information to adjust your campaign as needed to improve your results.
Everyone needs to eat and you have the best cafe in the area, right? Your breakfasts and lunches and prices can’t be beat! Your radio ad needs to present your cafe as the hot spot of your town.
We are here to help you get the best results with your radio ads. We can also help with media planning, script writing, voice over talents and ad production. Call 888-449-2526 today!