Advertise Your Asphalt Company on the Radio! 888-449-2526

Want Successful Ads for Your Asphalt Company?

Advertising your asphalt company on the radio can be a powerful way to reach new customers and promote your unique and excellent services. There isn’t a city or town in America that doesn’t need asphalt services. Your asphalt company has a huge target market!

Radio advertising can reach a huge audience and has been proven effective time after time in targeting people who are driving or commuting to and from work. But that’s not all!

In 2023, Nielsen dropped the blockbuster news that AM/FM radio’s total audience overtook television for the first time in history. Days short of the first anniversary of that study, Nielsen now reveals that three percent advantage has soared as TV gets left behind.

AM/FM radio presents a more balanced demographic distribution, with 40% aged 18-49. Despite common misconceptions, AM/FM radio listening extends beyond typical “drive times,” with 59% occurring outside these periods. Midday hours attract the most listeners, debunking the myth that drive times dominate radio engagement. Weekend listening also proves more substantial than many advertisers assume, equaling the reach of morning and afternoon drives.

Here are some basic suggestions: Start by identifying your target audience. Who are the people who need your asphalt services? Homeowners, businesses, or city projects? When you have clearly identified your target audience, you can write your advertising message to their specific needs.

If you are well known, a 30-second spot can do the trick. a 30-second spot is about 70-75 words. But if you are new to the community, you should seriously consider doing 60-second spots. 60-second spots use twice as many words and you can pitch your business name, address, phone number and list of services within that time frame.

Will you use a voice-over to deliver your message? If you, the owner, have a great voice, you can voice your own ad. Otherwise, we recommend a professional voice over talent. We can help with our voice over talent team. Think about what will be most effective in capturing the attention of your target audience and getting them interested in your services. Need help script writing? We can help with that, too! 888-449-2526.

It is important to focus on the benefits of your asphalt services. Highlight the quality of your work, your experience in the field, and the satisfaction of your past customers. Consider including a special offer or discount to encourage listeners to take action.

Our media planners can help you to maximize the impact of your radio ad by educating you regarding the best times of the day when your target audience is likely to be listening. If you are targeting homeowners, you may want to air your ad during the morning or afternoon drive time. If you are targeting businesses, airing your ad during midday or early evening hours is a logical choice.

Radio continues to be remarkably popular because it is so widely available – like, everywhere. It is a free technology that allows listeners to hear their favorite music stations or shows without paying a dime, and it doesn’t require any special equipment. Even with the increasing popularity of streaming radio services and podcasts, radio is still one of the most widely-used mediums around the world.

Radio produces results like no other media. More than TV, more than social media, more than all other advertising mediums. “Radio listeners are also really loyal—they tend to be the same people who will support local businesses in person, too.” nationalpublicmedia.com

We can always help you get the specific radio advertising rates for the station(s) in your area, as well as nationally. Also, depending on your ad campaign, you can save money by asking about remnant rates.

It will help you to know the effectiveness of your ad or ads by tracking the results of your radio advertising campaign. Use tracking codes to record the response rate and adjust your advertising strategy appropriately. With careful planning and execution, advertising your asphalt company on the radio can be a powerful tool for reaching new customers and growing your business. We’re here to help you step by step, with media planning, script writing, voice over talent and ad production. Call us at 888-449-2526.