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Advertise Your Acupuncture Clinic on the Radio! 888-449-2526

Acupuncture Therapy Clinic Wins New Patients with Radio!

Advertising your acupuncture therapy clinic on the radio can be an excellent way to reach an extensive audience and educate them about the benefits of acupuncture. Radio advertising can be targeted to specific demographics, making it a cost-effective way to reach new patients.

We specialize in script writing, voice over talent and ad production. Call for ad rates. Our Media Planners can help you choose the best station(s) and get you the best rates. 888-449-2526

When creating a radio ad for your clinic, it’s important to focus on the benefits and how it can improve people’s lives. The ad should also address common concerns that people may have about acupuncture, such as whether it’s painful or safe. 

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Acupuncture therapy has been demonstrated to be helpful in treating a broad spectrum of conditions, including chronic pain, anxiety, and even depression. Acupuncture therapy is a form of traditional Chinese medicine that has increased in popularity in recent years. 

One idea is to share patient testimonials that highlight the positive results they’ve experienced from acupuncture therapy. For example, consider using a one-sentence testimonial from a patient about how acupuncture helped them manage chronic pain and improve their quality of life.

Consider highlighting the expertise and qualifications of the acupuncturist. This can help build trust and credibility with potential patients who may be unfamiliar with the practice.

It’s important to include a call-to-action in the radio ad, such as inviting listeners to visit the clinic’s website or schedule an appointment. Providing a special offer, such as a free consultation or discounted first session, can also encourage listeners to take action.

When advertising acupuncture therapy on the radio, it’s important to make certain that your message is clear and brief. Radio ads are typically 30-second or 60-second spots. A 30-second spot is about 70-75 words, whereas a 60-second spot is double that. The ad should be easy to understand and avoid using complex medical terminology or technical jargon.

Radio continues to be remarkably popular because it is so widely available – like, everywhere. It is a free technology that allows listeners to hear their favorite music stations or shows without paying a dime, and it doesn’t require any special equipment. Even with the increasing popularity of streaming radio services and podcasts, radio is still one of the most widely-used mediums around the world.

Radio produces results like no other media. More than TV, more than social media, more than all other advertising mediums. “Radio listeners are also really loyal—they tend to be the same people who will support local businesses in person, too.” nationalpublicmedia.com

Advertising your acupuncture therapy clinic on the radio can be a powerful way to educate and attract potential patients. By emphasizing the benefits of acupuncture, handling common concerns, and giving a call-to-action, a well-written radio ad can help increase awareness of your business and bring in new patients.

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In 2023, Nielsen dropped the blockbuster news that AM/FM radio’s total audience overtook television for the first time in history. Days short of the first anniversary of that study, Nielsen now reveals that three percent advantage has soared as TV gets left behind.

AM/FM radio presents a more balanced demographic distribution, with 40% aged 18-49. Despite common misconceptions, AM/FM radio listening extends beyond typical “drive times,” with 59% occurring outside these periods. Midday hours attract the most listeners, debunking the myth that drive times dominate radio engagement. Weekend listening also proves more substantial than many advertisers assume, equaling the reach of morning and afternoon drives.

We can always help you get the specific radio advertising rates for the station(s) in your area, as well as nationally. Also, depending on your ad campaign, you can save money by asking about remnant rates.

We are here to help you every step of the way. Need help writing your script? Need professional voice over talent? Give us a call today. 888-449-2526.