Ho Hum Productions Client Assurance

“Guaranteed Advertising Results”

For clients with decent sized ad budgets we are now offering a guarantee on results.

If a client uses our media buying service for radio, print and/or TV on a regular basis… We will now guarantee a pre-approved minimum response for our client.

How do we do it?

We have partnered with one of the worlds largest direct e-mail marketers.

Using only Opt-In e-mail addresses, we will “augment” a client’s buy with e-mail blasts, of up to 10 million e-mails for every $20,000.00 in gross ad buys.

These “blasts” are only to be used to shore up any deficiencies in response based on pre-determined criteria.

In other words, if a client needs a certain number of leads or responses based on a known conversion rate history, we will guarantee that number.

For approved clients we will work on a per-sale basis with e-mail blasts, but, only if they are a regular client using our media buying services.

So, ask your prospects and clients if they want to be partnered with us in this brand new unique advertising adventure, where their ad dollars are backed up with what we have tagged “Advertising Insurance”.

I can only accommodate about 6 or 8 clients, please be very selective.

Let me know!

Roger Fredinburg

CEO

www.hohumproductions.com

[Audio clip: view full post to listen]

Call Roger @ 714-927-0495 for opportunities to advertise on the Michael Savage Show.

Call Roger @ 714-927-0495 for advertising opportunities on Citadel Broadcasting programs.

Call Roger @ 714-927-0495 for advertising opportunities on WorldNetDaily.com.

Call Roger @ 714-927-0495 for advertising opportunities with Breitbart.com.

CAll Roger @ 714-927-0495 for advertising opportunities on JewishWorldReview.com.

Call Roger @ 714-927-0495 for advertising opportunities on Newsmax.com.

Call Roger @ 714-927-0495 for advertising opportunities on Salem Radio Network.

Call Roger @ 714-927-0495 for advertising opportunities on the Glenn Beck Program.

Call Roger @ 714-927-0495 for advertising opportunities on the Sean Hannity Show.

Call Roger @ 714-927-0495 for advertising opportunities on the Rush Limbaugh Show.

Call Roger @ 714-927-0495 for advertising opportunities on Talk Radio Network shows.

Call Roger @ 714-927-0495 for avertising opportunities on the Dr.Laura Show.

Call Roger @ 714-927-0495 for advertising opportunities on The Laura Ingraham Show.

Call Roger @ 714-927-0495 for advertising opportunities on Money Talk.

Call Roger @ 714-927-0495 for advertising opportunities with Focus on the Family.

Call Roger @ 714-927-0495 for advertising opportunities on Imus in the Morning.

Have you noticed the shrinking size of magazines and other print publications? Is it due to less available content or fewer newsworthy articles? No! It is due to shrinking ad budgets. Advertisers are running for the hills as they pull back and slash their marketing budgets. The end result is formerly burgeoning magazines are now a mere shadow of their former selves.

To stay ahead of your competitors, especially when they are in full retreat, you need to keep your marketing momentum going. If you pull back, your customers may loose sight of you in the marketplace and possibly forget about you all together.

If you think that “hunkering down” is the way to survive this economic downturn, consider this:

 10 sure-fire ways to kill your small business

1) Stop Marketing and pretend that everyone knows who you are and what you sell.

2) Stop Marketingand fantasize that you have more important things to worry about in your business.

3) Stop Marketing and make believe  that your customers didn’t notice that you stopped sending your newsletter.

4) Stop Marketing and continue to tell yourself that your customers will never abandon you.

5) Stop Marketing and ignore all the potential new customers that would do business with you, if they only knew you existed.

6) Stop Marketing and stop thinking about what your competitors are doing with your customers.

7) Stop Marketing and keep telling yourself “it costs too much” to advertise.

Stop Marketing and disregard the fact that marketing is an business investment, not an expense.

9) Stop Marketing and pretend that your customers will still believe that you care about them, even if you never tell them.

10) Stop Marketing and forget that NOW is the BEST time to advertise as all of the other IDIOTS in business have chosen not to.

There has never been a better time to tell the world that your business is there and what it does or sells.

Tell your existing clients you both appreciate and need them.

Announce to prospective new clients that you are ready and prepared to serve them.

Don’t let this great opportunity pass you by!

All advertising campaigns involve media buying. The best media buyers possess a highly specialized skill to understand customer experience and behavior. With this knowledge it is possible to know the best medium needed for a particular campaign. The savvy media buyer also knows and understands the criteria used to measure results, thus being better equipped to properly manage costs.

Important factors that are critical to the buying process are: costs, demographics, products, services, and goals. The buyer must fully understand that the best possible return on investment is reliant upon the resources available (i.e. television, radio, internet, print, etc.). Space and time are also elements of consideration for the most effective media buy.

There are two types of media buyers; General Marketing Media Buyers and Direct Response Media Buyers. The General Marketing Buyer works to execute plans put in place by media planners. They negotiate prices and create a to-do list based on the media plan. General Media Buyers are generally dependent on published cost guides.

The Direct Response Media Buyer is more independent, being well versed in negotiating a functional rate and obtaining a variety of media channels from the suitable stations. They follow the sales, making the necessary adjustments to the media plan. Direct Response Media Buyers work to fortify the results by using unique phone numbers to each station where they place advertising spots.

The following is a summary of the most important components of media buying:

Always buy TV and radio on a “tonnage” basis.

Establish your target market with the goal to reach as many people as possible in that specific market.

Always shoot to reach the most viewers with enough frequency to make an impact. This goal will be achieved by advertising to at least two of the four major TV stations (ABC, CBS, NBC and FOX. You should buy time on all four if rates are competitive.

Another alternative is to purchase time in specific programs, although this can come at a higher price.

Additional tips for Media Buying:

Provide a commission for small advertising companies and freelance media buyers; you can to give away up to 15% commission or throw in some other services for free.

Another possibility would be to setup your own “in-house advertising agency”. As long as you hire the right people, this will reduce the cost of all commissionable advertising you buy.

 Make sure that you hire only people who understand media and media buying.

RF

Job description

Media planners enable their clients to maximize the impact of their advertising campaigns through the use of a range of media. In order to ensure that campaigns reach their target audiences as effectively as possible, media planners combine creative thinking with factual analysis to develop appropriate strategies. They apply knowledge of media and communication platforms to identify the most appropriate vehicle for building awareness of a client’s brand.

Media planners work with the press, television, radio and new media, in particular the internet, as well as more unusual platforms, such as, for example, brand promotion on the sides of buses and taxis. Some agencies combine the role of planner with the role of media buyer.

Typical work activities

Media planners usually work on a number of projects at the same time, usually for a number of different clients. Typical work activities generally fall into two main areas, with levels of client contact increasing with seniority.

Preparation:

• working with the client and the account team to understand a client’s business objectives and advertising strategy;
• liaising with the creative agency team, clients and consumers to develop media strategies and campaigns;
• making decisions on the best form of media for specific clients and campaigns;
• applying detailed knowledge of media owners in a range of geographical locations;
• thinking creatively about ways to represent particular clients;
• undertaking research using specialist industry resources;
• researching and analyzing data to translate ideas into a quantifiable task;
• identifying target audiences and analyzing their characteristics, behavior and media habits;
• presenting proposals, with media and cost schedules to clients.

Implementation:

• recommending the most appropriate types of media to use, as well as the most effective time spans and locations;
• working with colleagues, other departments and media buyers either in-house or in a specialist agency;
• making and maintaining good contacts with media owners, such as newspapers, magazines and websites;
• managing client relationships to ensure respect and trust in your judgment;
• proofreading advert text and content prior to release;
• maintaining detailed records;
• developing evaluation techniques for your campaigns.

[Audio clip: view full post to listen]

Call Roger at 714-927-0495

Phone 714-927-0495

P.O. Box 5243 CentralPointOR 97502

radioroger@aol.com

Ho Hum Productions

 Checklist: Creating A Sales And Marketing Strategy

Small business owners who are concerned about their sales and marketing capabilities could begin to see improvement by breaking down the term “sales and marketing” into discrete, manageable elements. You end up with a checklist that can be reviewed in order to prioritize areas needing improvement – a checklist that will serve as the groundwork for an effective marketing strategy.

MARKETS. How much do you really know about your current markets or future market? Why do your customers buy from you? What could you offer that would attract more non-customers? How can you sell to more of the profitable customers? If you add features or services, will people pay more for them or will they attract more customers? Are there bulk, institutional, industrial, or corporate markets beyond normal retail that you are ignoring?

COMPETITION. Who are they and why are they after you? What is the overall market trend and how are you holding up in terms of market share and profit position? How do you really rank against competitors? What substitutes are there to your products and how much of a threat are they?

POSITIONING. Where do your products/services fall in relation to the total market? Is this truly the position you want? Are you “all things to all people,” or should you move more toward a high-end position (charging a premium for a differentiated service), or a low-cost position (undercutting others’ prices but at a profit, due to high efficiency)? If you are truly “in the middle,” you should examine how well you’re doing regularly (with the help of a good accounting system)..

PROMOTION. Feel invisible? How can you change this? What promotion tools make the most sense to promote your products yet are consistent with the marketing image you want to project? How do you know if they pay off? Are you promoting on the Internet effectively?

PRICING. What is your pricing strategy? Are you charging for everything you do?

SERVICE DELIVERY. How well and how consistently are you delivering/producing your products/services? What people problems must be addressed? Do you really train people in their overall role and mission, How do you know your customer service is satisfactory?

STRATEGY. How can you build customer loyalty? How can you increase sales to existing customers (more frequent use or buys, selling a broader product line to them) or new customers (existing and new products)? How can you penetrate into new areas profitably? What costs can be removed without affecting the value equation?

MANAGEMENT. What risks exist today and which are on the horizon? What is the likelihood and impact of each? How can you reduce both? Are there alliances that make sense? Are there trade groups you should be in? Are there natural ties that no one is exploiting?

INFORMATION. What information is your accounting system giving you about profitable lines, costs, and margins? If “none,” why not fix it and start making better decisions? What advice can you get from a trade group or local retail association?

Obviously this is just a start for developing an effective marketing strategy, but suggestive. It feels good to be able to check “OK” next to some of these, but it should also be empowering to prioritize those few that need your attention.

Roger Fredinburg/Ho Hum Productions

Phone 714-927-0495 
P.O. Box 5243

CentralPointOR 97502

radioroger@aol.com
 Ho Hum Productions 

Press Release

McCain- Feingold repeal creates rush to reserve ad space for 2010 political season. Reserve your ad space in advance to assure your voice is heard this November. Call 1-714-927-0495 Now!

Ho Hum Productions , operated by national radio host Roger Fredinburg provides professional guidance and media buying services to PAC’s and other concerned companies and groups at NO CHARGE. Advance advertising schedules available now, hurry while space remains available..

·         Medford OR, January 23, 2010:  The pressure that will be placed on advertising inventories this summer and fall is self evident with the Supreme Court repeal of the unconstitutional free speech restrictions  suffered under McCain-Feingold. Corporations and groups are establishing their budgets now. Ad space will be limited. Please let Ho Hum Productions assist you in buying your allotted ad space now before it’s too late.

·         Call Roger Fredinburg at 1-714-927-0495 Now!

Make sure your voice is heard….. Ho Hum Productions

From Reuters: Supreme Court ruling could boost TV ad business
Paul J. Gough
Thu Jan 21, 2010 10:22pm ESTNEW YORK (Hollywood Reporter) – The U.S. Supreme Court’s loosening of restrictions on political ad spending by corporations and others will bring some joy to hard-hit local television stations and make it even more likely that 2010 will be a record year for political ad revenue.

Ruling 5-4 in Citizens United vs. Federal Election Commission, the court freed business, unions and nonprofits from some of 2002’s McCain-Feingold campaign finance reform law. The law had limited political spending by those groups within 30 days of a primary and 60 days of a general election.

Thursday’s ruling likely will mean hundreds of millions of dollars in ad spending, much of it just before Election Day, will flow to local broadcast TV. Projections for the 2010 elections by TNS Media Intelligence/Campaign Media Analysis Group say total ad spending could exceed the $2.6 million to $2.8 million spent the last two cycles.

“The decision means a new gusher of money for the TV industry,” Larry Sabato, director of the University of Virginia Center for Politics, said Thursday. “That’s good news for them in (economic) hard times.”

Thirty-seven gubernatorial races will be decided in November, including in such high-powered media markets as California, New York, Texas and Ohio. Twenty-one of those seats are open, meaning there will be competitive primaries in the spring. Add to that that one-third of the U.S. Senate and the entire House. One wild card is the economy, but Tracey said “it has the makings of a blowout year” for ad spending.

From MSNBC: 

The Supreme Court’s decision to loosen campaign finance restrictions on corporations means a tsunami of company cash is likely to flood through the political system, giving big firms and labor unions even more influence over candidates.

Thursday’s 5-4 ruling allows companies and labor unions to spend whatever they want to get their political message out to voters, striking down limitations that prevented company profits from being diverted into political ads. The ruling did not affect a ban on companies contributing directly to political candidates.

 From Bloomberg: 

Bloomberg
 
The U.S. Supreme Court building in Washington, D.C.
.WASHINGTON—A divided Supreme Court struck down decades-old limits on corporate political expenditures, potentially reshaping the 2010 election landscape by permitting businesses and unions to spend freely on commercials for or against candidates.

President Barack Obama attacked the ruling and said it gave “a green light to a new stampede of special-interest money in our politics,” particularly “big oil, Wall Street banks, health-insurance companies and the other powerful interests” that “drown out the voices of everyday Americans.” He pledged to work with lawmakers to craft a “forceful response.”

Senate Minority Leader Mitch McConnell, a Kentucky Republican who has long fought campaign-finance regulations, hailed the court for a “monumental decision” toward “restoring the First Amendment rights of [corporations and unions] by ruling that the Constitution protects their right to express themselves about political candidates and issues up until Election Day.”

Some company executives and unions said they were ready to jump more directly into this year’s congressional campaigns under the new rules, but big companies may remain cautious about doing so for public-relations reasons.

 The long term effects of this are at best uncertain but it was made perfectly clear in President Obama’s State of the Union speech on January 27,2010 that he and the Democrats in congress were clearly upset by this ruling, pledging to write new laws designed to subvert the intentions of the court. I suspect that this years mid-term elections will be filled with all sorts of  ads from unions and corporations alike concerning all sorts of political candidates from both parties. Get ready for the landslide of political advertising to come.

                                                                                   Ho Hum Productions

“There was a man who lived by the side of the road. He was hard of hearing so he had no radio. He had trouble with his eyes, so he didn’t read newspapers. He didn’t own a tv, but he did sell good hot dogs. He put up signs on the highway telling how good they were. He stood by the side of the road and cried “By a hot dog mister?” And people bought. He increased his meat and bun orders and he bought a bigger stove to take care of his trade. One day his son came home from college to visit. The son told his father that the radio, newspaper, and TV all reported that there was a recession– a slowdown. The father thought, “Well , my son’s been to college, he reads newspapers, watches TV, and listens to the radio, he ought to know.” So the father cut down his meat and bun orders, took down his advertising signs and no longer bothered to stand out by the highway to sell his hot dogs. And his hot dog sales fell almost overnight. “You were right , son,” said the father to his son, “We certainly are in the middle of a recession– a slowdown”.

The point of this story is to state the need to continue to promote your business, especially in a recession. If you stop telling people you are there, you will, like the father, find out that we are in a recession.

To make 2010 a great year, you have to let the buyers know you are still there.

Ho Hum Productions