Performance based and per Inquiry advertising now available here

June 7th, 2011

Performance based and per Inquiry advertising now available here

Ho Hum Productions connects pay-for-performance Direct Response campaigns with per-inquiry Media Outlets, aggregating TEN additional revenue channels historically not available. All of these are trackable through one channel or vendor. Our technology makes it easy to integrate  TV, Radio, Print or Online pay-for-performance campaigns into website, mobile, email, social media, blog, video and other targeted channels of revenue opportunities. This will help you to deliver the highest-quality callers to advertisers. Utilizing real time reporting brings management of the marketers pay-for-performance campaigns to the forefront of their business model, generating additional unfound revenue for the marketer and increased commissions for the Media Outlet.

CALL ROGER TODAY! @714-927-0495 for more information about this exciting opportunity.

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Launch a Social Media Marketing Campaign

February 9th, 2011

Launch a Social Media Marketing Campaign

Facebook has over 500 million active users and Twitter has over 190 million. There are currently 126 million blogs on the internet and  it’s growing daily. There is no better time than now to start reaching out to your potential customers.

Facebook fan pages let businesses interact with customers and prospects while Twitter is a great tool to converse with prospects, provide customer service, and drive website traffic.

If you are looking to start from scratch or to increase your fan base and leads, we have custom packages to help you reach a broader audience to communicate with and grow your business exponentially.

Social media should not be daunting or tedious. We can show you how it can be done effectively by setting up your social profiles for you and providing you with a complete social media marketing campaign.

Inbound Sales Network creates and leads powerful social media campaigns that will intelligently rocket your traffic, promote your brand and grow leads and sales with maximum ROI to give you a feeling of power and imprtance in the marketplace.  

Process

Social media to us is about three things: driving business, making your company more human and approachable, and laying important groundwork for online success in the future.

Gone are the days of “surfing” the web.  These days we’re living it.  We don’t get online to read passively rather than sitting back and simply observing, we’re fully engaged, reading, writing, interacting, sharing, and participating.  And for companies trying to reach their customers online, that changes the game in a big way.  In the past, when it was a one-way street, your provided information and tried to get it in front of the right audience. Today you have to understand deeply the internet is woven into the fabric of your customers’ lives, and make the constant feedback look that is social media work in your favour.

Right now, a conversation is going on…

  • That conversation has your old customers talking to your former employees, while investors and prospective new customers review the conversation to help them make “informed” decisions about what to do next. Are you engaged in that conversation?
  • That conversation provides fertile ground to establish the roots that will support the growth of your online brand. By engaging in the conversation and leaving links back to your website, you are not only providing new points of entry into your site, but you are raising your visibility and credibility in the eyes of the search engines. Are you engaged in that conversation?
  • That conversation is ripe with opportunities for being a fly on the wall and monitoring the discussion so you can join in when people are talking about the topics and buzz words that make them a perfect fit for your product or service. Are you engaged in that conversation?

And oh yeah, search engines now get that too.  This means that if you want to position your brand effectively in the search results, you have to get involved in the social conversation.

We harness our understanding of user behaviour; social networks, brand conversations, and role that they play in the search engine results to develop social media strategies that help our clients better engage with their customers and, as a result, drive more business online.  Our approach isn’t to spend $100K to produce a video that we “hope” will go viral.  Instead, we follow calculated, organized methods that are easily deployable, manageable, and ROI-focused.

Every social media marketing solution is different, depending on the client’s brand and where it sits in the social conversation cloud. Common elements include blog creation and strategy development, outreach programs, brand and social sentiment analysis, social profile development, widget strategy and creation, influencer audits, and social advertising. Everything we do is track able, all of it is measured against the ultimate goal of driving revenue for your company.

Results

Your brand finds its voice, and that voice gets heard. Conversations start happening. Recommendations get passed from one person to hundreds. Positive, honest, user-generated information starts filling up the search results pages. Your frequency, reach, and yield grow; your website traffic skyrockets.

Smart social media marketing doesn’t just find you customers; it turns customers into true brand evangelists.  What could be better?

Our approach is timed to meet your objectives. The bottom line is that your results are guaranteed. To explore our methodology and discover how many clients just like you have been delighted, arrange your free consultation today!

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Ho Hum Productions Social Media Plan

January 11th, 2011

Social Media Plan

 

Many companies know about social media. They know they want to use it, but they don’t know what, or how, or why. Without a plan or a goal in mind, social media results will just fall flat.

 

Now that it’s 2011, more and more companies are finding the need to use social media. And yet, some still don’t know why.

 

My suggestion: Stop thinking about Social Media as MEDIA. It should really be called Online Interaction. Accounts are created to strengthen the communication with customers. Yet, companies are creating accounts without thinking of how to get the most benefit from it. A marketer would never say, “We need to be on TV,” without knowing what kind of ROI would justify spending that much money. Before jumping into the latest fad of Online Interaction, take a minute to map out the purpose for being online, be it to establish dialogue with those already engaged with the brand, or to provide customer service to those seeking it.

 

And, while trying to figure out the purpose, establish goals for what being online will accomplish. Is there a desire to have comments posted about what is posted? Will there be an opportunity to talk with the consumer in order to establish dialogue? If Web traffic is increased, what should these new visitors do on the company site that will result in a positive return for being online? Let this new online interaction be an open door to further the consumer experience.

 

Once the purpose and goals are set in place, share it with employees. Let employees talk about it on their own online accounts. If there is a strong purpose with clear goals in place, but poor promotion of the online existence, then results will be weak. This may sound silly, but an online interaction continuously feeds off of, just that, interaction online. And the more that fellow colleagues can develop, the better the results.

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Establishing a strong presence online is an ongoing process. Companies cannot create an account and leave it, hoping that friends, followers, and fans will continue to build. This is done through a constant stream of discussion. Once that has been established on the big three (Facebook, Twitter, and YouTube), explore new ways to connect with the audience. The age of Social Media is only 6-7 years old, so the “right” way for a soft-drink company may not be the best way for a shoe company. By experimenting with different sites (GoWalla, Digg, Flickr, Friendstr, Groupon, etc.) the online interaction may prove even more suitable than Facebook.

 

Social Media isn’t new, and is always changing. But having a plan, setting goals ahead of time, and letting fellow employees participate will increase the results of your social media efforts.

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One of the common mistakes that advertisers make

December 13th, 2010

 

One of the most common mistakes advertisers make
Advertisers that want to achieve scale should move away from testing narrow audiences segments or small populations. These types of test often produce results that are not replicable across multiple inventory sources or at larger volumes. In many instances it’s beneficial to start with a broad base and narrow down your focus as this will lead to larger populations, more sustainable results and potentially some unexpected positive returns against audiences you would have never found if you targeted too heavily from the beginning.

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How to produce an effective PSA (Public Service Announcement)

December 1st, 2010

HOW TO WRITE YOUR RADIO PSA
A PSA is a Public Service Announcement. Sometimes they are read by the DJ on air and other times they are pre-recorded to sound like commercials. You are letting the radio station know that you will be putting on a FREE exhibit/event/performance. Typically non profits receive free PSAs when there is a gap to fill or as often as they can. Follow these steps to write your PSA:
1. Use your press release. Just use the same layout as your press release but get the body down to one paragraph.
2. Make certain the paragraph still includes all the vital information: Who is the artist? What is the exhibit/event/performance? When does it take place? Where will it take place? Why is it being put on? How can I find out more information?
3. Try to fit a sentence or two on yourself and/or the group, as well as the exhibit/event/performance.
4. Have a “for additional information” sentence to close.
5. Center three number signs, # # # at the bottom of the page to indicate the end of your press release.

HOW TO GET YOUR PSA ON THE AIR
When it comes to follow-up, you just can’t skip it. After you send out your PSA, you can do an immediate follow-up call to see if it came through. If you don’t have the time to call right away, call three to five days later. Don’t let it get buried on a desk. See the sheet entitled How to Follow-up for more tips on how to conduct your phone calls.
Target your efforts at those radio stations whose audiences are most likely to be inter­ested in your message or news story.
Try to customize your PSA to the type of station or listener. For example, reach out to some children’s stations, like Radio Disney if your performance show is kid-friendly, and make that come across in your PSA.
Make sure the length of your PSA is around 30 seconds or less when read out loud.
- SAMPLE RADIO PSA -
FOR IMMEDIATE RELEASE
Contact xxxxxxx@xxxx.com800-111-1234
PSA for CHURCH HARVEST PARTY games ▪ prizes ▪ food ▪ ALL FREE
Don’t miss this YOUR CHURCH’S annual Harvest Party this Halloween night! There will be fun games, great prizes and food, ALL FOR FREE! Bring your kids out for a evening of fun and games in a safe environment. Remember, YOUR CHURCH’S annual Harvest Party is this Halloween evening from 6-9pm at 1234 Main St. Call 800-111-1234 for details. ###

TIPS

Make sure to read your PSA out loud. Does it sound like something you would hear on the radio? Is the headline catchy enough to gain the attention of a Promotions or Program Director? This is important as it will set your announcement apart from the others and get it picked up from the pile. Listen to how other PSA’s sound when read by the DJ’s on the air. Try to write yours to sound similar.

Once written, make sure to edit it carefully. Ensure that all of the information, times, locations and event information is correct. It would be a disaster to announce something and have the information be incorrect. Make sure to have at least one other person read your announcement to ensure it is ready.

FOLLOW-UP!!! If you want to be sure that your PSA is read on the air, you will most likely have to be persistent with the radio and TV stations. This is especially important in larger markets.

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Long Form Radio Show Production and Distribution

October 18th, 2010

Long Form Radio Show Production and Distribution
Ho Hum Productions is now offering One hour and 1/2 hour professional radio interviews,  produced by us to be placed for our clients on radio stations in specific markets or nation-wide  (Think infomercials like those done by Purity Products).

 

Long form interviews out-perform 30 and 60 second radio ads by a mile.

 

I conduct a natural radio interview on a topic and or product, designed to sound and feel exactly like an actual talk show interview.

 

I do these by phone using in-studio recording equipment that help me create a “natural” sounding show.

 

My 20 years as a radio host gives me a unique perspective. 

 

My experience and my voice familiarity with millions of radio listeners add credibility and a genuine and trustworthy sound.

 

We do the interview and make CD’s for the client and also place on the web for access.

 

We also provide the service of buying air-time on radio stations nationwide that allow for these programs.

 

We make a decent show, for a fee, and make the interview available to stations that will air the show.

The production and editing cost is $1500.00 for the first 1/2 hour and $750.00 for the second.

 

The list of radio stations that sell time is also available for a small fee.

 

Discounts are available for multiple shows on several products.

 

You may begin offering this now!

 

Roger Fredinburg

www.hohumproductions.com

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The Four Fatal Mistakes of Direct Response Radio Advertising

September 17th, 2010

The Four Fatal Mistakes of Direct Response Radio Advertising

 

DECISIONS! Adult Contemporary, Adult Hits, Adult Standards, Album Adult Alternative, Talk, News-Talk, News, Classic Rock, Classic Hits, Classic Country … The decisions are endless and we haven’t even started into day parts, hosts, days of the week, :60’s vs. :30’s vs. :15′5 vs. long-form, etc. Look, here’s what you need to know: this isn’t our first rodeo so why spend your resources with agencies who don’t know what makes DR RADIO work.

The challenge of listing the FATAL FLAWS in direct response radio is trying to reduce the number from about 50 to a handful. Honestly, this isn’t rocket science, but if you’re venturing out to try this on your own, you better have a strong stomach and a hefty ad budget. Still, it is doable if you keep the 4 FATAL FLAWS that doom a direct response radio campaign in mind.

 

FATAL MISTAKE #1: Faulty Testing Methodology

 

You have to know how to measure success by factoring-in multiple key factors. Here are the basics: a) How many calls you need to drive in per commercial

b) Avg. number of calls received for each sale (avg. closing ratio) c)Your avg. sale – including up-sells

d) Your profit margins (Gross income minus cost of goods, advertising and operating expenses) e) Your ad allowable (what do you have to earn per dollar spent in advertising to continue on the air) f) Drag sales (sales linked to previous spend that occur later over the internet or phone)

g) How ad variables perform against the standard

h) How do station formats, day part, ad duration, host involvement affect outcome i)Percentage of customers who accessed you via the Internet vs. 800 number j)Closing ratio on the Internet and how you are tracking and implementing lead capture

If you can’t answer these questions … hold onto your wallet, it’s going to be a bumpy ride.

 

FATAL MISTAKE #2: Faulty Tracking

 

Once you identity your key metrics to success, you’ve got to track every ad dollar spent in order to optimize the media plan. Far too many direct response advertisers pour thousands into an ad campaign with little or no tracking in place. Tracking your media spend means utilizing sophisticated methods to capture call volume, website hits, referral sources and more. This is generally why toll free numbers are preferred for OR campaigns, but you can also accomplish reasonable tracking metrics with drop-down referral source menus (or enter your referral source or coupon key) if you are driving consumers to your website.

 

FATAL MISTAKE #3: Seriously Weak Creative

 

We can’t overstate this enough. Poorly crafted creative can flat-out destroy a campaign. The 4 fatal flaws of most ads are:

(a) Overlooking the primary selling points by being too close to your product to be objective. (b) Getting to much creative input from too many sources equals audio mud. Keep it simple!

(c) Trying to say WAY too much in a spot. Remember, radio listeners have the attention span of a gnat with A.DD., so don’t try to do everything in one commercial.

(d) Failure to change out creative frequently! We target every 3 to 4 weeks.

 

FATAL MISTAKE #4: Seriously Flawed Buying

 

Rates are important, but they’re only ONE part of a strategic and successful radio campaign. You’d be shocked how many agencies puff themselves up trying to convince you they gel the lowest prices around. First off, they probably don’t, but more importantly – if they’re THAT focused on rates, they’re revealing how weak they are in more important areas. Look, even if you decide to give this a shot yourself, give us a quick call and see if we can’t steer you in the right direction.

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Ho Hum Productions Client Assurance – “Guaranteed Advertising Results”

May 28th, 2010

Exclusive Offer To Ho Hum Clients Only…

Ho Hum Productions Client Assurance

“Guaranteed Advertising Results”

 

For clients with decent sized ad budgets we are now offering a guarantee on results.

If a client uses our media buying service for radio, print and/or TV on a regular basis… We will now guarantee a pre-approved minimum response for our client.

 

How do we do it?

 

We have partnered with one of the worlds largest direct e-mail marketers.

 

Using only Opt-In e-mail addresses, we will “augment” a client’s buy with e-mail blasts, of up to 10 million e-mails for every $20,000.00 in gross ad buys.

 

These “blasts” are only to be used to shore up any deficiencies in response based on pre-determined criteria.

 

In other words, if a client needs a certain number of leads or responses based on a known conversion rate history, we will guarantee that number.

 

For approved clients we will work on a per-sale basis with e-mail blasts, but, only if they are a regular client using our media buying services.

 

So, ask your prospects and clients if they want to be partnered with us in this brand new unique advertising adventure, where their ad dollars are backed up with what we have tagged “Advertising Insurance”.

 

I can only accommodate about 6 or 8 clients, please be very selective.

 

 

Let me know!

 

Roger Fredinburg

CEO

www.hohumproductions.com

 

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Technorati

May 17th, 2010

We are adding our content to Technorati, in order to do this they asked us to post a feed token. Here is the feed token: TPA8847C8BZP

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A Message from Roger Fredinburg

May 14th, 2010

Roger Fredinburg on why to use Ho Hum Productions for your advertising and media buys.

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